Instagram’s strength lies in the visual impact of its content, which is also why it is one of the most engaging social media platforms. While your feed should consist of creative, eye-catching, and relevant images, text still carries weight—especially in a sea of photo posts. Below, we show you a few examples of brands and boutiques that have broken out of the mold to post quotes and messages.
Getting a Laugh
A little humor goes a long way, which is something that Miami-based Blush Boutique used to its advantage in posting this cheeky quote. It appeals to a young, meme-conscious audience, creating a relatable brand personality. After all, who doesn’t like wine?
Quoting a Testimonial
If you have a social influencer on your side, you’re on the right track. Go ahead and toot your own horn, like Uma Oils does: quote excerpts from positive press, celebrity endorsements, or enthusiastic fans. This will help someone who lands on your Instagram feed trust your brand and product.
The message that Michael Stars sends is loud and clear. This uplifting message strengthens and underlines the brand’s values, humanizing the company and reminding followers that the clothes aren’t just clothes—they’re a lifestyle.
In the end, your followers are on your Instagram to see what you have to offer (and if you do your job well, to buy what you have to offer). Unite your followers around this common love and post content that relates to shopping, like this one from Poshsquare.
What quotes, messages, or memes have you discovered on Instagram lately? Let us know in the comments!