Blog

07/02/15

The Psychology Behind Why We Like, Comment, and Share on Facebook

Why We Like Share Comment on Facebook

The key to winning more “Likes,” comments, and “Shares” on Facebook is understanding why they happen in the first place.

Quick Sprout’s infographic Why We Like, Comment, and Share on Facebook has some eye-opening insight on what compels users to hit those buttons. We go over the results here and translate them into strategies your brand can use for engaging your Facebook fans.
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06/30/15

Instagram Psychology: How Consumer Envy Can Drive Sales

Instagram Envy Shopping

Envy is the word of the day. Unlike jealousy, which occurs when something we already have is threatened, envy is different – it occurs when we lack something that someone else already has.

A simple example: Imagine that you and Mary work the same job at the same company. She gets a bonus because she did a really good job on a project. You might feel envious of the cash she received, and jealous of the extra attention that she is now receiving from the boss.

Instagram is a breeding ground for envy. Today, we’ll cover why envy on Instagram (and other forms of social media) is so prevalent, as well as how companies can break away from traditional advertising and use Instagram’s envy to their advantages for sales. (more…)

06/25/15

5 Social Campaign Ideas for the Fourth of July

Three Sparklers with American Flag

With Independence Day just around the corner, brands everywhere are gearing up for a summer sales spike. According to an infographic published by Nextopia, the average American spends $300 celebrating the Fourth of July, be it in preparation for backyard barbecues or travel plans.

Below, we’ve curated some ideas for Fourth of July marketing–some of which you can pull off in a jiffy! (more…)

06/24/15

Soldsie Weekly Digest – June 24th, 2015

We’ve been excited to see the amount of engagement with our weekly digests. Please feel free to send us feedback on what you’d like to read, or submit your own writing to the digest!

New Soldsie Product
We’ve been testing a new product named Have2Have.It for a couple of months, and now we are ready to share it with all of you! Companies like the Frye Company,DailyLook, Nylon Magazine, and Emerica are using it. Have2Have.It solves the problem of only have one clickable link on Instagram. With Have2Have.It, you can use that link to send your customers to the products they see in your Instagram posts. You can learn more about it and sign up for a 14 day free trial here.

Social Network News
Snapchat is testing a new Geofiltered ad unit that brands are excited about. TechCrunch.

Facebook is changing the News Feed Algorithm again–but in a way we think you will like! They are adding a See First option. TechCrunch.

Pinterest is rolling out smarter search features and verified accounts. Pinterest Blog.

Twitter is rolling out a new commerce test. They are testing new ways to make it easier to discover products. Twitter Blog.

Interesting Social Commerce Related Reads
Instagram Journalism? Does the advent of short essays on Instagram mean more opportunities for content marketing? Contently, Dillon Baker.

Brands are getting addicted to social. 91% of Retail Brands Use Two or More Social Media Channels. Social Times.

Are you responding to posts on social? A study found that 87% of posts to brand’s Facebook pages were never answered at all.

Mobile + Brick and Mortar Shoppers are using their phones in brick and mortar stores. Internet Retailer.

Build an Instagram following. 7 Ways to Build an Engaged Instagram Audience.Social Media Examiner [Podcast].

Featured Soldsie Company 
This week we want to bring attention to Heyday Footwear, the design driven, performance high top sneaker company. Darin, CEO of Heyday Footwear, started comment selling on Instagram with Soldsie in August 2014 and is now an avid user of Have2Have.it by Soldsie. Darin says Have2Have.it is “a way to direct customers to purchase the exact product they see on Instagram through [Heyday Footwear’s] own e-commerce site.”  He also says that Have2Have.it has captured a lot of emails from Instagram followers that he uses for marketing.  Check out Heyday Footwear on Instagram using Have2Have.it.

Featured Soldsie Partner
This week we’re featuring our partner, ShipStation.  ShipStation is a web-based shipping tool that will help make organizing and shipping your online orders the easiest part of your day.  ShipStation consolidates your Soldsie orders along with orders from wherever else you’re selling, including Amazon, eBay, Shopify, Etsy and more.  Sign up for a free 30 day trial and get an account manager to help you get the most out of their features, especially before the holidays!

06/23/15

Top Bigcommerce Apps to Help with Social Sales

Every business wants to generate more sales. Unfortunately, additional sales don’t happen just because you want them too. Improving sales figures is difficult for every business. No matter what you sell, the key to increasing sales is finding more potential customers and marketing to them in a way that turns them into paying customers. Thankfully, the wide reach of social media is making it a little easier for ecommerce shops to reach more customers and sell more merchandise.

Bigcommerce is an online store builder that powers more than 70,000 businesses and has processed more than $5 billion in transactions. The platform makes setting up an ecommerce store simple and a large — and growing — selection of apps helps you leverage social media to spread your marketing message and acquire more customers. Today we’ll look at five Bigcommerce apps that help spread your message and make sales through social media.

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