Blog

10/31/14

6 Spooky and Spirited Brand Posts

The arrival of Halloween means ghoulish pranks, impressive costumes, horror films, and a slew of weekend parties. As a brand, what better way to celebrate than to fuel the fun? We hope you’re taking advantage of the season to connect to your fans on social media.

To help us all get in the spirit, we’ve rounded up some brand posts with the Halloween know-how.

MTV

Post by MTV.

MTV delights with a video clip of comedians divulging their zombie apocalypse plans–both funny and practical.

Domino’s

Ghosts have never looked better than this mozzarella rendition by Domino’s Pizza.

Etsy

Even though we start thinking about costumes in September, we never seem to have an idea when the day comes. Stave off panic by offering unique last-minute costume advice, like this cardboard cockroach (if that’s not scary, we don’t know what is).

Safeway

Safeway’s “handy” tip brings your party preparations to the next level.

Topshop

Ever an expert in fashion and beauty, Topshop ensures that fans are Halloween ready from head to toe to fingernail.

V8

Post by V8.

This Frankenstein is pretty menacing considering its main ingredient is eggplant!

What have you encountered from brands on the web? Link us to some good posts!

10/30/14

7 Tricks for Creating the Perfect Flatlay

Whether or not you’ve known the official term for it, you’ve “ooh”-ed and “ahh”-ed over your fair share of flatlays. These photo collages of objects on a flat surface have invaded Instagram in a big way, and now they’re vital to our visual lexicon.

As a tool for showcasing new products and inspiring followers, flatlays are indispensable. We explain, through examples, the elements of a flatlay that truly lifts off the screen.

Use a Neutral Background

Stick to a neutral background to avoid adding unnecessary noise to the composition. A plain bed sheet does the trick quite nicely, as does a wood surface or a white rug.

Seize the Daylight

You’ll find that natural, even daylight most flatters your items. Try to avoid early or late sunlight, which can cast harsh shadows over your flatlay. Whatever you do, don’t snap a picture in dim lighting–even the best filter won’t be able to make up for graininess.

Build a Color Palette

Colors are powerful for evoking moods, so create a color palette that strikes the note you’re going for. For example, your colors can take inspiration from the season: imbue a fall flatlay with maroons and mustard yellows, and fill a summer flatlay with creams and neon accents.

Add a Pop of Color

To add visual interest, introduce a contrasting color to your flatlay. This can be achieved with a tube of lipstick, a well-laid rose, or (as the above proves) a splash of glitter.

Play With White Space

Use the square photo setting on your camera phone to arrange the items to your liking. Don’t be afraid to play with the composition–not all the edges need to be evenly filled.

Fold Clothes for Structure

While a blouse may be a knock-out on the human body, it doesn’t necessarily have the same effect when it’s crumpled on the floor. Be mindful of how you present each item of clothing–whether that means folding it, arranging the hem, or angling the shoe.

Embrace Texture

Nothing pleases the eye more than a variety of textures. Experiment with pairing smooth surfaces with rougher textures, such as denim and fur, or silk and lace. It adds dimension to your flatlay and entices followers with the suggestion of touch.

What tips have we missed? Fill in the gaps by writing in the comments below!

10/27/14

Soldsie is Joining Forces with Birchbox!

Birchbox has always been ahead of the shopping curve. Most of us have experienced the giddy excitement upon receipt of that little mystery box (and become addicted to that lip balm, nail polish, or shave cream). Since their launch four years ago, they’ve quickly established themselves as a leading beauty e-commerce company. They’ve changed the way we find, learn about, and shop the best in beauty, grooming, and lifestyle — and many a retailer and service provider has followed in their footsteps as a result.

Today we’re excited to share that Soldsie has joined forces with Birchbox to launch their first ever Instagram shop. That’s right — you can now buy your favorite Birchbox brands right from your Instagram feed.

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Social commerce: the future of retail

Over the past year, we’ve been working closely with some of the best and brightest major retailers like Birchbox to power and customize their social shops.

They say go to where the people are, and the masses have congregated in the markets of Instagram, Facebook, Pinterest, and more. Savvy retailers have tried to set up shop in the social sphere, and are more focused than ever on product discovery and viral sharing. But social selling tools and integrations to date have been convoluted and brittle, severely limiting control over your customer experiences.

At Soldsie, we’re on a mission to provide and restore that control, personalization, and brand purity that is core to established brands. Those retailers have a unique set of needs — from seamless integration between Instagram and Facebook accounts and e-commerce platforms of choice to complete branding control and customization. We’ve built and tailored our offerings accordingly. There’s an endless opportunity for multiple verticals to sell on social.

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Just the beginning of a beautiful friendship

Birchbox built their business on a new kind of product discovery, and at Soldsie, we’ve set out to help take it to the next level. It’s the perfect partnership, and just the beginning. We’ll have much more to share in the coming weeks and months, so stay tuned.

And more importantly, go check out the latest and greatest in beauty and grooming products, hand-picked by some of the best on Instagram. Get to shopping!

 

10/27/14

Facebook’s “Rooms” App Holds Potential for Brands

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The newest thing out of Facebook Creative Labs is a standalone app called Rooms, which allows users to create and join invite-only forums on topics as far-ranging as parkour and food porn.

The app’s project manager, Josh Miller, explains that the app is a tribute to the way people used to connect on the web:

One of the magical things about the early days of the web was connecting to people who you would never encounter otherwise in your daily life. Forums, message boards and chatrooms were meeting places for people who didn’t necessarily share geographies or social connections, but had something in common.

As a return to this era, users can pick a unique nickname for each room. This is a bit of departure for Facebook, which has never allowed pseudonyms before.
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10/23/14

How Geotagging Can Attract More Followers on Instagram

ShoesAboutTown1

Geotagging–the act of specifying the exact location of a photo when you upload–is a nifty tool on Instagram that is arguably underused. We’re here to show you a couple ways to use geotagging to draw more Instagram followers–and subsequently, more business!

Find Your Customers

First and foremost, regularly check to see who has geotagged your business. To do this, first upload a picture and then tap “Name this location” to add it to a photo map. Then, in your feed, click on the blue text above the photo to populate all the photos that have been taken in the same place, from the most recent onwards.
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