Independence Day Social Media Selling Made Simple


The market is primed for selling today’s beauty-trend essentials on social media. The bold looks of the moment allow consumers to flirt with switching up their “style game” without long-term commitment, and as a result they are spending like never before on a host of categories. Wanna get in on this beauty biz? We’ve rounded up 5 products that translate perfectly to building thriving social media sales through #instabeauty.



Twitter Adds Stickers, Instagram Translates, and Topo Designs Joins

From Soldsie

Increase organic reach on Instagram with these proven social media marketing strategies. Soldsie Blog.

Celebrate July 4th with these holiday-inspired selling tips. Soldsie Blog.

From the Networks

Twitter will allow users to add stickers to photo uploads from mobile devices. You’ll be able to select from a library containing hundreds of accessories, emoji, and props. Social Media Today.

Twitter will announce new live streaming deals which may include sports and political events. This comes on the heels of a live video button and embeddable Periscope feeds. Marketing Dive.

Instagram is set to launch a translation button for captions, comments, and bios in a move that will help content translate internationally. Digital Trends.

Facebook makes a change to how native advertising is broadcasted on Facebook Pages. Fast Company.

From Everyone Else

YouTube fends off Facebook and Periscope by adding a live streaming component to its mobile app. Adweek.

Tumblr allows for live streaming to be broadcast directly to followers’ dashboards. TechCrunch.

Pinterest acquires mobile commerce app Tote. Cofounders Mike Bidgoli and Langtian Lang will join Pinterest to work on growth and monetization. VentureBeat.

Featured Store

Hailing from Colorado, Topo Designs is an outdoor gear company that believes in simplicity and connectedness, which is why all products are made in the USA. Its line of backpacks, bags, clothing, and accessories comes in a cheery palette of colors that brings style to a resilient exterior. As 148K followers on Instagram can attest, @topodesigns offers a visual feast that presents each product in the great outdoors. With, users can shop the incredible designs they see on the feed.


How to Increase Organic Instagram Reach


If you are a small business owner, you already know the power of being able to sell goods online. Social media, and Instagram in particular, has proven itself to be a dynamic sales channel. With this in mind, organic reach is crucial to success. It is important to reach people who will engage with your brand, not those who merely click an ad but will never make a purchase or be an advocate. It’s all about balancing the age old equation: the size of your brand’s reach versus the quality of your brand’s reach. (more…)


Soldsie Digest – Snapchat Welcomes FLOTUS, Netflix Considers Going “Offline” (in a Good Way), and Selling through Social on the 4th

From Soldsie

Independent Spirit: The Inside Scoop on 4th of July Social Media Selling. Learn how to maximize the holiday weekend in order to grow your IG account’s following and sales. Soldsie Blog

A sale shouldn’t be over just because the transaction is over. Click to learn how to strengthen relationships with your Facebook customers after the purchase. Soldsie Blog

From the Networks

Facebook potentially entering the social media payment game. Transferring money through the platform could be a function arriving soon. The Telegraph UK

Instagram has doubled its monthly users (to 500M!) in just 2 years. Take a look inside the platform’s projected future and how it plans to continue to stand out from the competition. TechCrunch 

Snapchat Welcomes FLOTUS to its community of users. The First Lady snapped her greetings to the rapidly growing platform this week. The Huffington Post

From Everyone Else

Slack broadens it reach with new “Message Buttons”. Users won’t have to leave the app in order to execute purchasing, finance management, and scheduling tasks. TechCrunch

Apple makes reverse-engineering for iOS much easier. An unencrypted core code will result in far simpler flaw detection. MIT Technology Review

Netflix exploring off-line content capability. A downloading option would allow viewing with no internet connection. GIZMODO

Featured Store

@Palettoshop elevates the phone case from a mere object of function to one with which you’ll find endless aesthetic fascination. Made in America, their selection of protective phone holders invoke the striations of marble, the rippling ridges of jade, and the organic facets of quartz…all in a rainbow-spectrum of color options. Their Instagram account is one part high-concept contemporary art gallery and one part visual candy store. Luckily, they’ve used to make the entire feed shoppable. Learn more about how can build your business’ shoppable Instagram feed here.

This issue was curated by Kibwe Chase-Marshall from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

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Independence Day Social Media Selling Made Simple


As America gears up to celebrate its Independence on the July 4th, there’s no better time to think about how you can draw social media eyes to your cleverly related marketing initiatives. This high-Summer holiday is a perfect time to bring some patriotic cheer to your feed, grow your audience, and capture sales in the process. Here are some tips on how you can thoroughly carpe diem strategically on the 4th.