Blog

05/21/15

How to Boost Posts on Facebook for Maximum Advantage

Facebook Boost Post

As Facebook continues to tweak the algorithm, gaining exposure on the News Feed gets more and more challenging–especially for businesses. From a social commerce standpoint, this impacts sales and necessitates new marketing tactics.

To keep up with the changes, Facebook Ads are a business’s best friend. For results, however, it’s important to make sure that you’re running them strategically, and not blindly. Your budget should be going towards increasing sales, not just likes and reach. Here’s a checklist to make sure you’re covering all your bases. (more…)

05/19/15

E-Commerce Owners: How To Drive Easy Traffic From Pinterest

Pinterest boards for eCommerce

If you own an e-commerce store and aren’t utilizing the power of Pinterest yet, we’re not sure what you’re doing. Pinterest can be good for all types of brands, and especially for e-commerce stores, if you do it right, Pinterest can be a huge source of traffic that converts extremely well.

But business owners in general tend to stay away from Pinterest because by and large, they don’t use the site and the structure isn’t familiar to them. We’ll go over how Pinterest works and all of its intricacies below, then move onto what you should do as an e-commerce store owner to get the ball rolling.

(more…)

05/14/15

How to Sell Online: Learn to Speak Directly to Your Target Audience

Diverse audience of potential customers to sell to

One of the hardest things in copywriting is getting your brand’s tone of voice down. Because chances are, you’re not going to be selling to someone who is similar to yourself – you’re going to be selling a specific product to a specific target audience.

The best copywriters – who have mastered the art of crafting a particular voice – can sell anything to anyone. They can write copy for diapers, even if they themselves have no kids. They can sell tampons to women, even if they are men.

It’s an art… once you master it, you’ll be able to write copy that sells products.

Period.

It’s tough to put yourselves in the shoes of someone else, though. And it’s even harder to write in a way that truly appeals to that person. That’s why top copywriters are so coveted.

This is your guide to getting off on the right foot – only practice will make perfect, but these guidelines below will get your mind racing in the right direction for your copy.

(more…)

05/12/15

Only One Left: Using the Scarcity Principle in Marketing

vintage-cookie-jar

The scarcity principle tells us that the perceived value of an object increases as its availability decreases.

A famous and oft-cited example is a 1975 study by Worchel, Lee, and Adewole. The researchers surveyed 200 female undergraduates on the value and attractiveness of cookies in two separate jars: one jar held ten cookies, and the other held two. The subjects placed higher value on the cookies in the latter jar. When the number of cookies in the first jar dwindled, the value of the remaining cookies rose; and rose more when the subjects were told that the cookies were lost to high demand (rather than an accident).

A pillar of economic theory, the scarcity principle also drives marketing tactics. Below, we show you how brands have taken advantage of the scarcity principle to drive sales. (more…)

05/07/15

How to Promote Employee Advocacy on Social Media

Employees play a key role in the building of a business, so it follows that they are integral to the branding of a business, too. Having an employee advocacy program is a great way to harness your team’s passion and direct it into outward communications. Here’s how to promote employee advocacy on social media to increase reach and generate leads. (more…)