Blog

11/20/14

Tips for Creating a Seasonal Instagram Campaign

The holidays are a wonderful time to build relationships with your target audience. By using Instagram, you’ll have the opportunity to interact with customers through photos and videos that will inspire them throughout the holidays. Not only that, but the holiday season is charged with emotions, which means customers will more likely make purchases from your business.

If you’re planning to use Instagram as one of your holiday marketing tools, here are five last-minute tips for creating a seasonal Instagram campaign:

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11/18/14

Facebook Allows Users More Control Over News Feed

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Crafting the perfect Facebook News Feed is no easy task. Though users are flooded with irrelevant posts from people, pages, and groups, they’re also wary of letting Facebook dictate what they see. Thankfully, Facebook recently announced an update that places the power in the user’s hands.

Now when you encounter a post you don’t like, tap on the down arrow in the upper right hand corner to pull up a menu and select “I don’t want to see this.” Then, you can further customize your News Feed by choosing to see less from that person or unfollow them entirely. Conversely, you can choose to turn on notifications on a post, or save links for later if you’re on the web version.
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11/13/14

Top Apps to Create Visual Quotes for Instagram

On social media, an eye-catching quote packs a punch. Whether it unites your followers under a relatable statement, serves as motivation, or makes them laugh out loud, a quote is sure to solicit engagement and shares.

There are several apps out there that help you create striking visual quotes to share on Instagram, Facebook, and other platforms–here are some of our favorites!
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11/11/14

Psychological Triggers to Convert Leads into Customers

If you offer a good product or service, chances are there are many people who would be interested in it. What converts them from being prospective customers to becoming actual customers though? Read on to find out about the psychological triggers behind closing a sale.

Avoiding Pain, Gaining Pleasure
Humans are hard wired to avoid pain and look for pleasure. The greatest urgency is to avoid pain though – the worse the pain, the more likely someone will look for a solution (the greater the headache, the more likely someone will swallow a painkiller). Pleasure in and of itself isn’t as strong a drive, but it is still pretty high up there. If you manage to combine the two, all the better.

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11/07/14

How to Use Instagram to Make People Fall in Love with Your Brand

When it comes to making people fall in love with your brand, you have to make them believe in your company. An effective way to accomplish this goal is to tell a visual story about your business.

According to WishPond, 90 percent of information transmitted to the brain is visual making Instagram an effective social network for customer engagement because brands can tell their unique story through photos and videos.

Additionally a study by Digital Insights shows that there are 200 million active monthly users on Instagram. In fact, 50 million users have signed up for Instagram just within the six months, further proving the social network to be a great opportunity for brands to share their story and build loyal customers.

If you haven’t started using Instagram as a way to build your brand, it’s time to get started. Below are 10 simple ways to use Instagram to make people fall in love with your brand.

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