You could have the most innovative product of the year, but it doesn’t mean anything unless people know about it. According to a study performed by Forrester Research, 6.2% of web users are responsible for 80% of influence in social media. Learn the 15 best ways to find these influential people who can expand your audience and inspire them to take action.
- Klout: a tool used to determine a person’s influence score. If you are trying to connect with a powerful influencer, Klout can help you search for the most influential people by topic or keyword, then compare the number of shares, views, followers, etc. attributed to the highest influencers.
- Kred: a tool similar to that of Klout in that it provides a person’s influence score, but it also provides information about the person’s likelihood to share others’ posts or content.