In 2010, the first photo was shared on Instagram. More than 30 billion photos have been shared since. Today, Instagram boasts more than 300 million active users who share an average of 70 million photos every day. With such a large audience, it’s easy to see why marketers are salivating over the prospects of Instagram marketing.
The massive size of Instagram means it has the potential to be a cost-effective way of reaching large audiences, but it also means that is easy to go unnoticed. If you want to successfully leverage Instagram to promote your brand, you’ll need to find a way to stand out.
Let’s take a look at 4 ways brands are using Instagram and how you can too.