E-commerce SEO is tough. Google gives so much love to giants like Amazon and Walmart – non-powerhouses often times struggle to get any organic traffic to their sites.
Blogs are the solution. You can rank for queries related to your products and then funnel those visitors to your product pages. An authoritative domain helps rank product pages and category pages, too. The more SEO juice your blog has, the more SEO juice your domain has.
Below, we’ll go over what to write on your e-commerce blog and why you should write it. No matter what you sell, you’ll be able to take our ideas and run with them, helping you to sell your products successfully online.