For Kacie Sullivan, the sole proprietress of the rapidly growing Facebook store Prissy & Proper, everything is coming up roses. Not only has she very recently married the love of her life, a Green Beret, but she has also managed to fulfill a dream that her husband’s military service seemingly obstructed—opening a store stocked with chic threads for trendy women.
“I grew up in a very small town in south Arkansas,” Kacie explains. “I loved to shop with my mother, but we would have to drive over two hours to the nearest mall. Back then, I thought, ‘I would love to have my own brick-and-mortar store. I could sell all the things I really love and share them with girls who don’t have access to them.’”
As the realities of adulthood set in, however, Kacie grew more hesitant about money and logistics. Dedicating herself to the military life, she realized that owning a physical store would be out of the question—not to mention finding the capital for the initial investments. She became a flight attendant instead, and until recently has led a jet-setting life.
“Over the last two years, I saw these businesses pop up on Facebook,” says Kacie of how she got started with comment selling. “I thought it was wonderful. That’s the beauty of Facebook: it allows you to build something from the ground up without having to start with a huge investment.”
Inflamed by the prospect of setting up shop online, Kacie conducted research on vendors, products, branding, and marketing tactics. To learn about the life of a retail seller, she consulted local boutique owners and received advice from her father, an entrepreneur and “a huge source of support and wisdom.”
Two months ago, Kacie opened the proverbial doors of Prissy & Proper to outstanding response from friends and fans alike. For this young business owner, they’re really one and the same. Says Kacie, who credits her peer group for spreading the news about the store, “With Prissy & Proper, I feel like I’m shopping with my girlfriends! I keep it personal and encourage interaction. I want Prissy & Proper girls to look and feel great in what they buy, so I work hard to get them the right sizes.”
Prissy & Proper’s sudden popularity is a testament to good customer service. Kacie’s constant presence on the page has drummed up a sense of community among her Facebook fans. The Soldsie store, in fact, has become a virtual space for girlfriends to congregate and shop despite being scattered all over the world—not only does Kacie herself reconnect with her flight attendant friends, but her customers also tag each other in the comments!
“I love it when Prissy & Proper girls tag their girlfriends and say things like, ‘This dress is perfect for you,’ or ‘Can I pull this off?’” says Kacie. “We have a lot of mothers and daughters that tag each other and shop together, too. Even if you don’t live next to each other–or even in the same country–you can still shop together here. It really is a lot of fun!”
The store has also attracted international attention, with 25% of business going to other military wives based in Europe, where it’s difficult to find trendy clothes on a tight budget. Kacie, remembering her military friends abroad, has begun reaching out to this audience—just another way that Prissy & Proper has bridged physical borders.
As for the operations side of running a fast-rising Soldsie store, Kacie relies on Soldsie to keep track of orders and shipping.
“By far the biggest benefit is how organized Soldsie keeps me,” states Kacie. “It’s easy for customers to connect to the app and pay, so their privacy is protected. I love that I can look up any customer’s name to see their order and comment history. It makes everything seamless!”
Kacie has big plans for Prissy & Proper, including her own line of high-end shirts bearing the brand logo. “I would love to customize orders and branch into different products,” says Kacie, who plans to start a new line of children’s smocked clothing this summer called Sweet & Smocked. “I am just a 31-year-old girl chasing after my dreams!”
Soldsie is excited to serve a merchant with such respect for customers, passion for product, and ambition for brand. Check out Prissy & Proper to get your shopping on and possibly make a new girlfriend or two!
Photo credit: Lianna Klinger