Blog

04/27/16

6 Fresh, Successful Instagram Contests to Inspire You for Summer

Want to run a new Instagram contest to boost your engagement levels and follower count? With summer right around the corner, the time has never been better. Everyone is snapping photos during the summer–and it’s the most social time of the year!

Take a look at Soldsie’s top picks for summer-related Instagram contests–get inspired, mold your new ideas to fit your specific Instagram brand, and get summer started with a bang!

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04/26/16

Soldsie Digest – Welcoming Trulia to Have2Have.it, Snapchat Lets You Face-Swap With Photos

From Soldsie

Facebook Pages aren’t the only place for business. Here’s how to use Facebook Groups to promote your e-commerce brand. Soldsie Blog.

From the Networks

Snapchat allows users to Face-Swap with photos from their camera rolls and discontinues purchases of replays. TechCrunch.

Facebook is letting users turn off notifications for live videos. The option is gradually rolling out and will be under notification settings. Digiday.

Twitter integrates with Yelp for location tags in the UK and Japan. Twitter has a deal with Foursquare for venue suggestions in the US. TechCrunch.

From Everyone Else

Google launches the Google Play Awards for Android apps. Winners in 10 categories will be announced at the company’s I/O conference in May. TechCrunch.

LinkedIn rolls out a new Privacy & Settings area. The page is broken down intoBasics, Third Parties, and Subscriptions. Social Media Today.

Featured Store

Since 2005, Trulia’s been focused on building the most vibrant and valuable marketplace in the real estate industry. Trulia gives home buyers, sellers, and renters all the tools and information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides insights about the house, neighborhood, and real estate process while connecting people with the right agents. It attracts more than 55 million unique house hunters every month, the majority of which comes from mobile devices. Now, @trulia links its 24.5K Instagram followers with outstanding blog content through Have2Have.it.

This issue was curated by Jenny Xie from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at hello@soldsie.com

04/22/16

Soldsie Digest – Tasting Table Joins Have2Have.it, How to Use Facebook Groups to Promote Your E-Commerce Brand

From Soldsie

Reach isn’t what it used to be for Facebook Pages, but that doesn’t mean death for your e-commerce brand. Here’s how to use Facebook Groups to grow your business. Soldsie Blog.

From the Networks

Facebook is changing the News Feed to prioritize sites you read. Under the “Feed Quality Program,” Facebook ranks links based on user interest, post popularity, creator reputation, type of content, and recency. TechCrunch.

Facebook published a new guide on video advertising. Some tips include: don’t underestimate the value of visual cues, bring your brand to the front, and adapt for the News Feed. Social Media Today.

Snapchat created a Bob Marley filter that a large number of users have called offensive. The filter added dreads and darkened the skin tone of users for 4/20. Mashable.

From Everyone Else

TaskRabbit commits to hiring more black employees. The plan outlines that it willincrease its African-American workforce from 11% to 13% by the end of this year. TechCrunch.

Airbnb unveiled an app redesign that includes city guides. Guidebooks are curated by Airbnb hosts and offer travel guides and advice on local attractions. Re/code.

Featured Store

Tasting Table is a website and newsletter for culinary enthusiasts. Sitting at the intersection of what to eat and drink, where to discover it, and how it can inspire, the company distills the culinary world into must-do, must-eat, and must-know recommendations. The site includes news, restaurant reviews, recipes, city guides, and video, while the Test Kitchen in Manhattan hosts events with the country’s best chefs. @tastingtable connects its 357K Instagram followers to mouthwatering content through Have2Have.it.

This issue was curated by Jenny Xie from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at hello@soldsie.com

04/20/16

How to Use Facebook Groups to Promote Your E-Commerce Brand

At this point, when it comes to Facebook pages, it’s safe to say that most are tired of horrendous organic reach percentages. Facebook killed organic reach years ago, presumably as a way to “entice” businesses to use Facebook ads – now, in order to have a successful page post that reaches your full audience, you need for it to be a smash hit (that gets consistent interaction early on, and continues to get consistent interaction as more of your audience sees it), or you need to boost it with an ad. In terms of e-commerce, you’re almost always going to have to resort to #2.

Either one of these options isn’t particularly attractive – after all, isn’t the point of social media marketing to be able to do it consistently, and for free?

Luckily, you can still do just that if you use Facebook groups. Building groups to help your e-commerce brand isn’t as simple as building a page is, but the rewards are massive – in some regards, owning a group with a certain number of members is even better than owning a page with that same number of likes. Companies like Flaunt Boutique attribute 50% of Facebook sales to selling in Facebook groups and the Zig Zag Stripe was able to reach over $6 million in sales partially due to selling through a Facebook Group.

Clearly, when done right, Facebook groups can help businesses promote their products. Below, we’ll go over how your e-commerce company can get started on creating and building your own group, as well as how to take full advantage of your efforts once you have an audience built up.

If you’re sick of Facebook trying to nickel and dime you, but you still want to cash in one the 1,000,000,000+ pageviews they get per month, read on.

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04/19/16

Soldsie Digest – Goulet Pens On Have2Have.it, YouTube Unveils 360-Degree Live Streaming

From Soldsie

If you’re at a loss for how to start advertising on Instagram (and why you should),we’ve got the guide for you. Soldsie Blog.

From the Networks

YouTube announces 360-degree live streaming and spatial audio. There is no extra technology or hardware required to watch 360-degree videos, while spatial audio (where depth, distance, and intensity impact sound) is only available for on-demand videos. TechCrunch.

LinkedIn built a new app for college students. LinkedIn Students allows students to create a profile, find career paths and job postings, and connect with alumni according to major. Re/code.

Twitter is producing its own food videos. Australian celebrity chef Adam Liaw shared videos about how to debone chicken and butterfly prawns from Twitter’s Sydney headquarters. Though the videos lived on his feed, they were heavily branded. Mashable.

From Everyone Else

Amazon Prime adds new monthly and Video subscription options. Users can now subscribe to Prime at $10.99/month, and Prime Video for $8.99/month. Adding Video as its own service places Amazon in competition with Netflix. Gizmodo.

Google adds podcasts to Google Play Music. Similar to how contextual playlists exist for music, users can listen to podcasts based on activity, mood, and interest in addition to searching for specific shows. TechCrunch.

Featured Store

The Goulet Pen Company began as Brian Goulet’s hobby in 2007, when a lifelong interest in woodworking led him to purchase a small lathe and try penturning. Within a matter of weeks, the “workshop”–a covered balcony–picked up its first corporate order. Brian devoted nights and weekends to making pens until making it a full-time career in 2008. Today, the Goulet Pen Company offers writing instruments, ink, paper goods, and parts and accessories. @gouletpens makes its merchandise available for purchase to 34.1K followers on Instagram through Have2Have.it.

This issue was curated by Jenny Xie from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at hello@soldsie.com