We’re happy to announce that subscription boxes are now shoppable on Instagram with Soldsie! Beloved and blockbuster brands like Birchbox are now able to sell subscription boxes directly to their Instagram followers, and fans can sign up for monthly beauty boxes just by commenting.
Buying on Instagram is simple: fans comment directly on Instagram posts with a designated hashtage (#sold or #birchboxcart). The hashtag comment initiates a confirmation email that provides a personalized link to check out directly on Birchbox’s website.
By directing Instagram buyers to complete their subscription purchases on Birchbox’s website, Soldsie makes it easier to sell this type of product on Instagram.
Customers can customize the quantity of subscriptions they decide to purchase and check out immediately, or they can continue shopping on Birchbox’s website.
We are excited that Instagram followers can now become subscribers for brands like Birchbox!