Facebook has just announced the expansion of Audience Network, a service that allows advertisers to push their mobile ads into other apps besides Facebook. For those who are already running Facebook Ads, it only takes one click to expand their ad into third-party apps–Audience Network even uses the same targeting mechanisms like Custom Audiences, core audiences, and lookalike audiences.
What’s powerful about this is that it benefits both app developers and advertisers: developers ensure that relevant ads are being shown to their users–irrelevant ads run the risk of driving people away–and advertisers cast a wider net on mobile.
Advertisers can choose from one of three formats. Banner ads pop up at the top of a screen, interstitial ads take over the screen, and native ads mimic the feel of the app itself. Again, if your business is already running Facebook Ads, there’s no need to upload new photos or copy.
Audience Network is being slowly rolled out to more and more advertisers, so be on the lookout for this new feature! What do you think–will you be taking advantage?