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10/23/14

How Geotagging Can Attract More Followers on Instagram

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Geotagging–the act of specifying the exact location of a photo when you upload–is a nifty tool on Instagram that is arguably underused. We’re here to show you a couple ways to use geotagging to draw more Instagram followers–and subsequently, more business!

Find Your Customers

First and foremost, regularly check to see who has geotagged your business. To do this, first upload a picture and then tap “Name this location” to add it to a photo map. Then, in your feed, click on the blue text above the photo to populate all the photos that have been taken in the same place, from the most recent onwards.

Try commenting on pictures to engage your existing customers and become visible to their friends. Also, take notes on the kinds of people interested in what you have to offer. Oftentimes, the photo captions yield eye-opening insight into what they love, hate, or wish they could change about your business!

Make Your Mark

This works the other way around as well. If you’re traveling and Instagramming on your business profile while on the road, be sure to geotag your photos so that locals of that area can discover you. Not only will you be expanding your audience, but you’ll also be adding to a photo map that demonstrates how widespread your brand is.

Create an Interactive Map

There are lots of ways to get your fans involved, too. Bergdorf Goodman’s Shoes About Town is a great example of a campaign that encourages followers to geotag their photos. Organized with #BGshoes, the photos are then compiled into an online map that showcases the community Bergdorf Goodman has connected through social media. It makes a luxe brand seem fun and approachable.

Run an In-store Promotion

To get the word out about your brick-and-mortar business, offer customers a discount for uploading a photo to Instagram with a specific hashtag and geotag. They’ll be sharing purchases with friends, populating your store’s geotag location, and getting a deal–all at the same time.

Run a Contest

You can get as creative as you want with this one. Stage a scavenger hunt around the city with geotagged clues, or challenge followers to a photo contest that celebrates a specific place.

Want to learn additional ways to get more followers to your Instagram account? Check out our free Instagram eBook which will teach you how to get more fans as well as how turn your Instagram account into a valid sales channel.

10/20/14

How Facebook’s Audience Network Can Bring You Business

Using Facebook's Audience Network for Advertising

Facebook has just announced the expansion of Audience Network, a service that allows advertisers to push their mobile ads into other apps besides Facebook. For those who are already running Facebook Ads, it only takes one click to expand their ad into third-party apps–Audience Network even uses the same targeting mechanisms like Custom Audiences, core audiences, and lookalike audiences.

What’s powerful about this is that it benefits both app developers and advertisers: developers ensure that relevant ads are being shown to their users–irrelevant ads run the risk of driving people away–and advertisers cast a wider net on mobile.

Advertisers can choose from one of three formats. Banner ads pop up at the top of a screen, interstitial ads take over the screen, and native ads mimic the feel of the app itself. Again, if your business is already running Facebook Ads, there’s no need to upload new photos or copy.

Audience Network is being slowly rolled out to more and more advertisers, so be on the lookout for this new feature! What do you think–will you be taking advantage?

 

10/16/14

Social Influencers & Content Marketing: The Perfect Match

Credit: The Simpsons

Credit: The Simpsons

Going from zero to hero as “the individual or brand with good content” in any industry is difficult. No matter how obscure it is or how much you know, there are already giants in it with enormous fan bases pumping out content much more consistently than you are.  They’ve been doing it for a long time. They know what the industry wants, and they have the budgets (that are probably 5-50x as big as yours) to match it.

So… how do you get a handhold?

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10/10/14

How to Leverage Posts to Page on Facebook

On the left hand side of a Facebook business page, you’ll discover Posts to Page. Here, posts that users have made on the page–along with posts in which the page is mentioned–are proudly displayed. It doesn’t have to end there, however. Here are ways to make use of those posts to better your business.

  • Show you care by replying promptly. Whether it’s praise from a satisfied customer or a rant from a peeved one, make sure you reply–not only is it good customer service, but it also assures third parties that your brand is friendly and accessible.

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10/09/14

How to Use Soldsie for Social Good

On the heels of Mashable’s Social Good Summit last week, we at Soldsie are envisioning ways that social media can transform our world. Whether that be empowering girls and women, reaching sustainable solutions, or revamping education, technology has a role to play. Here are some ways to start leveraging your Soldsie sales for social good.

Pass on the proceeds. Dedicate a portion of your sales to a specific organization. The Pippi Page, for example, sells chihuahua calendars once a year and donates funds to a local animal shelter as a tribute to her rescue dog, Pippi. Fans love tracing Pippi’s journey to recovery and getting to know her furry brothers and sisters.

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Feature products inspired by the cause. Create a campaign of products that honor your social vision. This can be as straightforward as selling T-shirts with a rallying slogan on it, or as oblique as selling products of a symbolic color (i.e. green for sustanability). Announce the sale and explain its significance to your fans so that they can get on board.

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