Blog

02/05/16

Soldsie Digest – A Company Grew Sales 200X with Comment Selling and Facebook Ads

From Soldsie

Read how Southern Smocked Company grew their sales 200x through comment selling and Facebook Ads in this blog post. Soldsie Blog.

Have2Have.it is listed as one of 13 must-have apps to jump start your Shopify store. Check out the list here. Gregory Gascon.

From the Networks

Facebook turned 12 on Thursday and celebrated with “Friends Day.” The personalized video showed highlights of you with your Facebook friends. Mashable.

Twitter is testing a GIF button on its mobile app. It comes with ready-made GIFs categorized by mood and what’s trending. The Verge.

Instagram rolls out 60-second video ads. Warner Bros. and T-Mobile are the first brands to take advantage of the new format, which used to be capped at 30 seconds. Engadget.

From Everyone Else

Doritos is hosting a Twitter contest with a $50,000 prize. There will be three winners in the text, photo, and video categories. Entries must carry the hashtags #Dorito and #entry. Mashable.

Apple has been ordered to pay $625 million in a patent lawsuit. Virnet X has accused Apple of stealing its security tech in FaceTime and iMessage. Apple plans to appeal the case. Engadget.

Featured Store

Today we’re featuring fine jeweller, Jewels by Grace. Founded by Grace Lavarro, the company offers antique diamonds, fine vintage and estate jewels, and contemporary engagement rings. Jewels by Grace uses Have2Have.it on Instagram to make their feed shoppable to their 64K followers.

This issue was curated by Jenny Xie & Alan Fong from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

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If you have anything to submit or would like to be featured please email us at hello@soldsie.com

02/04/16

How Southern Smocked Company Multiplied Sales 200X with Facebook Ads and Comment Selling

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Launching the Business

Comment selling on Facebook may be a relatively new e-commerce frontier, but the mechanics of what works and what doesn’t are simple: just ask Mary Milligan.

A former first grade teacher, Mary set up her Facebook storefront Southern Smocked Company in 2014 after she had her second daughter. Running a home business was the ideal way to balance home life with work.

She had experienced the wonders of the Facebook “auction” firsthand. “I’d purchased through websites before, but I enjoyed the rush I got when I was buying through Facebook,” she said. “I knew that if I liked the experience as a mom, then other people would feel the same way.”

Mary’s hunch was right. Her line of smocked children’s clothing was a hit on Facebook, and soon she was fulfilling and tracking orders through Soldsie to handle the demand. (more…)

02/03/16

Guide to Using Instagram Contests to Build a Following

If your brand has a presence on Instagram, then you have a great opportunity to run contests to promote your products or services. There are several steps in running an effective Instagram contest. In this post, we will run through these basic steps and also provide you with some additional tips and tricks for success.

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02/02/16

Soldsie Digest – Facebook Becomes the World’s 4th Most Valuable Company

From Soldsie

We’ve put together a blog post on Instagram tips for contemporary fashion brands. We know building a social strategy is easier said than done–so we hope you find this blog post helpful. Soldsie Blog.

From the Networks

Facebook and Instagram ban gun sales on their platforms. The new policy exempts licensed gun dealers, but targets person-to-person sales conducted through community pages. Mashable.

Facebook becomes the fourth most valuable company in the world. On Monday morning, it edged past Exxon Mobil with a market value of $323 billion. Mashable.

Vine turns three and celebrates by compiling its top Vines of the year and a new “Trends on Vine” feature. Social Media Today.

From Everyone Else

Facebook’s new Audience Optimization tool allows publishers to target audience by interest. The Verge analyzed 282,002 interests and ranked them by audience size to find what was most popular in each category. The Verge.

Squarespace has recruited Key & Peele to Live-Chat the Super Bowl…without mentioning the Super Bowl. The Comedy Central comedians will play hapless sportscasters who have not secured the rights to talk about the game. Adweek.

Featured Store

Today we’re featuring the luxury accessory retailer, Forzieri. Based in Florence, Italy, Forzieri offers a curated collection of luxury accessories from well known brands such as Céline, Gucci, and Saint Laurent to top emerging designers. Forzieri uses Have2Have.it to help their 415k followers shop the luxe accessories they show on Instagram. Check them out on Instagram here.

This issue was curated by Jenny Xie & Alan Fong from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at hello@soldsie.com

01/29/16

Soldsie Digest – Snapchat Finally Makes Adding Friends Easier

From Soldsie

We’re excited to share that one of our Soldsie sellers was featured on SMB Retail! Christina Macha, owner of Christina’s Fine Clothing & Shoe Boutique, shares her recent success with comment selling and how she sold over 10,000 beanies this holiday season through social. Read the full story here. SMB Retail.

From the Networks

Snapchat is introducing personal URLs for users to make it easier to add friends. These personal URLs, when clicked on mobile, will automatically add that person as a friend on Snapchat. Social Media Week.

Facebook officially launched live streaming video to all users. They’re calling the feature “Live.” Users can stream live video, like Periscope, and viewers can comment on the stream in real time. Mashable.

From Everyone Else

Uber announced that they intend to be the express delivery service for everything. They are expanding their UberRUSH platform so businesses such as Nordstrom, Google Express, and Eat Street can integrate a one hour delivery service. The Verge.

Pinterest analytics, like any other social media analytics, can help you make strategic decisions when it comes to your business. Read these 5 tips on how to use your Pinterest analytics to improve your marketing. Social Media Examiner.

Snapchat partners with the NFL to run sponsored Live Stories for brands including Marriott, Budweiser, Pepsi, and Amazon. Read about the seven figure deal here. Social Media Week.

Featured Store

Today we’re featuring, Simply Straws. In 2011, The Sladics’ family launched Simply Straws: a reusable glass drinking straw alternative to the common plastic straws. With a passion for educating the public on the effects of plastic pollution, and a commitment to work with organizations minimizing plastics, Simply Straws fulfills an important mission. Their straws are reusable, durable (lifetime guarantee—if you break ’em, they replace ’em), sustainable, and handcrafted in California with equal portions of logic and love. Simply Straws uses Soldsie’s comment selling product on Instagram to showcase new products and sale items to their customers. Check them out on Instagram here.

This issue was curated by Alan Fong from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at hello@soldsie.com