Blog

01/29/15

4 Ways to Promote Your Brand With Instagram

In 2010, the first photo was shared on Instagram. More than 30 billion photos have been shared since. Today, Instagram boasts more than 300 million active users who share an average of 70 million photos every day. With such a large audience, it’s easy to see why marketers are salivating over the prospects of Instagram marketing.

The massive size of Instagram means it has the potential to be a cost-effective way of reaching large audiences, but it also means that is easy to go unnoticed. If you want to successfully leverage Instagram to promote your brand, you’ll need to find a way to stand out.

Let’s take a look at 4 ways brands are using Instagram and how you can too.

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01/27/15

Drive eCommerce Sales with Snapchat

You may not have used it yet, but at some point in the past few years you’ve probably heard of Snapchat. Whether it was a news story about racy sexting, user privacy concerns or the founders turning down billions of dollars for the app, Snapchat has made a lot of headlines. What you may have missed is that Snapchat has also become a highly effective way for brands to interact with current customers and acquire new ones.

So, who’s using Snapchat? How are they doing it? And most importantly, how can your ecommerce business use Snapchat to boost sales, brand recognition and customer loyalty?

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01/22/15

Why You Should Use Social Media As Your Ecommerce Focus Group: A How-To Guide

Focus groups have long been a primary weapon in the marketer’s arsenal – anyone who’s watched Mad Men (which it seems is just about everyone at this point) has seen a focus group in action, and there are even marketing firms who specialize solely in running them. But that can be expensive, and besides, why limit yourself to a small group of people when you have the entire internet at your fingertips?

There are many different ways to take advantage of that, and here are some of the best techniques along with the reasons why you should use them.

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01/20/15

Easy Ways to Measure Social Media ROI

Screen_Shot_2015-01-15_at_10_42_58_PMWhile the benefits of social media go uncontested in a marketing department, its impact in converting customers and generating revenue takes some investigation to quantify. There are several ways to measure the effectiveness of social channels like Facebook, Twitter, and Instagram, some of which we’ve listed below.

Before you set out to determine social ROI, however, make sure to have clear goals. Decide what your metrics will measure: audience reach, website referrals, lead generation, conversions, and/or generated revenue.

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01/15/15

Using Instagram And Pinterest To Tell Your Brand’s Story

It would be a cliché to start a post about visual off with the old adage that “a picture is worth a thousand words”, but clichés are always rooted in some kind of universal truth. And that’s why visually focused social media sites like Instagram and Pinterest (and to a lesser extent, Tumblr) have become so popular, particularly as a marketing tool for ecommerce brands.

These sites allow for easy platform to display products, showcase the brands you carry, and share your company’s story. What’s more, they are a discovery tool for your audience. They may not be searching for your exact offerings, but they will come across one of your posts or Pins in a more casual fashion. The visuals can pull them in, but how you follow up after the initial engagement is what will make the difference between a new fan or sale, or your audience just clicking away and moving onto the next one.

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