Blog

03/03/15

How to Get More Followers on Instagram for Your Brand

Social media is the easiest, fastest and cheapest way to market your business. Unfortunately, you have to have followers before you can market to them. Getting those followers takes a bit of work, but it doesn’t have to be difficult. If you take the time to plan your strategy, you can attract quality followers who have an interest in what your company does. Today we’ll look at three strategies you can use to get more —and better— followers so that you can effectively market and sell to them on Instagram.

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02/26/15

8 Best Practices for Facebook Ads

In a recent blog post, Facebook made it clear that it only charges marketers when their advertisements are seen, not just served. It seems to be common sense, but that hasn’t always been the case: it wasn’t until 2014 that the Media Rating Council released a standard for tracking viewed impressions on desktop.

Facebook reassures us that we won’t be charged for ads that remain hidden because a user doesn’t scroll down the page, or because he or she closes the window before it loads. With this emphasis on value, consistency, and fair pricing, it’s time for marketers to consider how to sharpen results from their end.

For the highest ROI from your Facebook ads, follow these best practices.
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02/24/15

5 Ways Social Media Boosts Customer Service

Over recent years, social media has become the go-to resource for consumers to reach out to brands on social media. Because of this, companies have realized they need to be more accessible to their customers.

Whether it’s reporting a problem or praising the company for its work, consumers find it most convenient to contact companies through social media. According to a study by J.D. Power, 67 percent of consumers have referred to a company’s social media accounts for customer service.

If you’ve been looking for ways to improve your current customer service strategy, here are five ways social media can help.

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02/19/15

Steal This: Unique Pinterest Boards from Top Brands

Pinterest is a visual playground of DIY ideas, enticing recipes, and fashion inspiration. Brand content is largely in circulation, but you might be surprised to know that 70% of brand engagement is user generated.

This means that brands have room to grow in presence on Pinterest–and it all starts with a board. To help you tell your story on Pinterest, we’re presenting some fresh ideas on how to communicate with users and create a connection with fans.

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02/17/15

Three Vital eCommerce Metrics You Should Pay Attention To

Arguably, the hardest part of running an e-commerce store isn’t with the product sourcing, or the payment processing, or anything like that…it’s with the bottom line. How do you milk as much profit as possible out of this infrastructure that you’ve set up?

It’s easier said than done. On a simple landing page, you have to worry about just a few metrics…but when you start to incorporate all of the subtleties associated with e-commerce stores, it gets a lot more difficult. There are so many pieces of the puzzle that could be affecting your sales.

Here are three metrics that we consider to be vital for any e-commerce store owner. Some you may already know, but hopefully, some will be new to you. We’ll address what the metric is, why it’s imperative to your success, and then finally, what to do if that particular metric is performing poorly for you.

Let’s get going. (more…)