As Facebook continues to tweak the algorithm, gaining exposure on the News Feed gets more and more challenging–especially for businesses. From a social commerce standpoint, this impacts sales and necessitates new marketing tactics.
To keep up with the changes, Facebook Ads are a business’s best friend. For results, however, it’s important to make sure that you’re running them strategically, and not blindly. Your budget should be going towards increasing sales, not just likes and reach. Here’s a checklist to make sure you’re covering all your bases. (more…)