This is success for me. I want to stay at home with my babies and run this boutique.
Libby’s story is common enough among entrepreneurs. Unhappy in the insurance field, she wanted to make a career change to focus on her passions. Following her heart, Libby opened BlueBird Boutique in mid-April, selling clothing and jewelry items online. Libby’s dream to own a business has now become a reality.
Much of her success has come from building an engaging online community based on compelling products and her willful determination . BlueBird Boutique sells on both Facebook and Instagram – and is looking into using Soldsie on Pinterest.
Libby values the art of interaction, and 99% of her conversations with clients are on Facebook. She loves how that platform allows her to create an authentic dialogue and open environment for her customers.
Since family is the most important thing to Libby, it’s no surprise that people love when she posts about her children and husband. Her high engagement on Facebook comes from showcasing her human side. Her goal is to build a successful business that is scalable enough to provide for her family, but intimate enough to keep the reins in her hands.
With Soldsie, Libby implements a weekly flash sale. Each Sunday at 8 p.m. CST, she unveils her new arrivals. During the week, she does two additional sales, including a Thrifty Thursday sale, and she has created BlueBird Bucks (store credit) to entice her customers.
In just two months working with Soldsie, Libby has generated $15,000 in revenue and landed 400 new customers from all over the world.
Libby’s Instagram selling strategy revolves around urgency. She finds that if there is just one item left, it has a much better chance of selling on Instagram.
Libby’s advice to entrepreneurs trying to build followers and a brand through social selling:
Make sure that you still remain a person. A page is a page, and anybody can have a page, but no one is going to want to look at it, read it, or interact if they don’t think there is a person behind it.