As a marketing tactic, social proof is when a company prominently features praise for their product or service from people that their target audience identifies with. There are two ways you can make the audience “identify” with the featured person. The first is by choosing someone that the audience will see as their peer. The second is by choosing someone the audience aspires to be like. But whichever option you decide to pursue, social proof is a highly effective tactic for increasing conversion rates for your business.
Content strategy and content marketing are two related but ultimately independent methods for creating awareness for your business. Content marketing is specifically designed to drive profitable customer action, while content strategy builds a relationship between your brand and a segment of the market that you’d like to sell to in the future. With content strategy, your audience can be much broader than your customers and prospects–and may not include them at all.
For content strategy to be effective, it needs to align with your brand as well as the goals of your organization. And if you want your target audience to pay attention, then you need to stop creating content that doesn’t reinforce your brand’s message, which can undermine your company’s reputation. Here are three key areas to consider when developing your content strategy: (more…)
Lisa Hustad is a woman of many hats–and we’re not just talking about the crochet monkey hats for sale at Sunshine Shoppe, a craft and accessory wholesale store based in Bismarck, North Dakota.
In addition to managing 17 staff members, designing, ordering new products and fabrics, and otherwise running a successful company, Lisa is also the mother of three children and a part-time pharmaceutical consultant on the side.
With so many roles to take on, Lisa augments her business by running Facebook auctions with Soldsie, which not only simplifies invoicing, but also reaches a new audience for her rich array of hats, headbands, flowers, beads, elastics, and myriad other supplies.
It all started in 2009, when Lisa began to make hair accessories and toys for her newborn daughter. Her creations found themselves into the hands of fans, prompting Lisa to cut her hours as a pharmacist and focus on Sunshine Shoppe. Her husband, who has a business degree, also jumped on board to lead marketing for the website.
Lisa added Facebook as a sales channel when she discovered flash sales on another business’s page. She became interested in learning how to use Facebook to sell products, saw the potential of selling with social media, and ran her first sale at the end of last year. Since then, Sunshine Shoppe has become an online destination for boutique owners, craft enthusiasts, and women searching for wedding decor.
Bestsellers at the store include leg warmers and elastic bundles–and Sunshine Shoppe, seller of unique items at low prices, is positioned for even more growth and revenue. Join Lisa on Mondays at 7 pm CST and get your craft on!
Erin Tinsley opened the doors of Bel Boutique in July 2008 with a focus on wearable, lifestyle clothing and accessories. Located on Main Street in downtown Dover, Delaware, Bel Boutique is the home and workplace of five tight-knit employees who take pride in managing the only shop of its kind in town.
Newly married with four dogs, Erin works hectic hours to maintain a healthy work-life balance. When she’s not jetting to New York City to buy new merchandise, for instance, she’s setting up camp in the great outdoors or traveling overseas.
A member of our team at Soldsie reached out to Erin just in time. Having heard of Facebook auctions and flash sales before, she did some research before realizing that Soldsie was just what she needed to manage her sales. “Soldsie takes it to a different level,” says Erin, who now uses the app to sell on Facebook once a week. “It’s been a perfect fit for the store, and customers are very happy with it.”
Not only does Bel Boutique get more online exposure with Soldsie, but employees are now equipped to fulfill orders quickly and easily. (Erin loves how easy it is to track inventory, schedule sales, and set up automatic invoicing.) So much so, in fact, that the Facebook auction app has replaced the store website as the face of Bel Boutique online.
Since the sales started, Erin’s seen a “nice, organic bump” in her Facebook Talking About This number from increased likes and comments. She also fields emails from customers who want to know if they can still buy Soldsie items in the store.
The items that do best on Soldsie, shares Erin, are lower priced goodies like statement necklaces, bold bangles, and clothing with fun prints. Erin now buys items specifically for her Facebook auctions, creating an exclusive inventory that her customers adore.
We’re excited to have Bel Boutique in the Soldsie family. Erin’s next steps are to make more sales, travel more often, and sell on Instagram…we can’t wait!
Join Erin on Wednesdays at 7:30 pm ET for her weekly Bel Boutique Facebook auctions!