Geotagging–the act of specifying the exact location of a photo when you upload–is a nifty tool on Instagram that is arguably underused. We’re here to show you a couple ways to use geotagging to draw more Instagram followers–and subsequently, more business!
Find Your Customers
First and foremost, regularly check to see who has geotagged your business. To do this, first upload a picture and then tap “Name this location” to add it to a photo map. Then, in your feed, click on the blue text above the photo to populate all the photos that have been taken in the same place, from the most recent onwards.
Try commenting on pictures to engage your existing customers and become visible to their friends. Also, take notes on the kinds of people interested in what you have to offer. Oftentimes, the photo captions yield eye-opening insight into what they love, hate, or wish they could change about your business!
Make Your Mark
This works the other way around as well. If you’re traveling and Instagramming on your business profile while on the road, be sure to geotag your photos so that locals of that area can discover you. Not only will you be expanding your audience, but you’ll also be adding to a photo map that demonstrates how widespread your brand is.
Create an Interactive Map
There are lots of ways to get your fans involved, too. Bergdorf Goodman’s Shoes About Town is a great example of a campaign that encourages followers to geotag their photos. Organized with #BGshoes, the photos are then compiled into an online map that showcases the community Bergdorf Goodman has connected through social media. It makes a luxe brand seem fun and approachable.
Run an In-store Promotion
To get the word out about your brick-and-mortar business, offer customers a discount for uploading a photo to Instagram with a specific hashtag and geotag. They’ll be sharing purchases with friends, populating your store’s geotag location, and getting a deal–all at the same time.
Run a Contest
You can get as creative as you want with this one. Stage a scavenger hunt around the city with geotagged clues, or challenge followers to a photo contest that celebrates a specific place.
Want to learn additional ways to get more followers to your Instagram account? Check out our free Instagram eBook which will teach you how to get more fans as well as how turn your Instagram account into a valid sales channel.