Blog

04/17/14

Most Effective Facebook Ads (And What You Can Learn From Them)

To conquer the changing algorithms that dictate the News Feed, Facebook page owners increasingly rely on Facebook ads for page likes and post engagement from fans.

It’s smart to allot a daily budget for these ads–many of our sellers do–but Facebook marketing isn’t just about funneling money into it. It’s about eye-catching images, effective copy, and correct audience targeting. We’ve paired some examples of great Facebook ads with tips on how you can recreate their success.

Draw the eye. One of the perks of running a Facebook ad is being able to upload up to 6 different images and cycle through each one. You’ll be able to pinpoint which ones are most effective pretty quickly, and Facebook will, too: your campaign budget will automatically go towards the ad that’s performing best.

For large ads that will appear in the main News Feed, choose colorful, aesthetically pleasing images, like this one from Oyster:

Screen Shot 2014-04-16 at 9.09.38 PM

For smaller ads that show up in the right column, pick a simple design with a plain background. Joss & Main shows off popular merchandise:

Joss & Main

Include a clear call to action. Getting your target audience’s attention is a great first step, but more important than that is giving them a reason to act.

The CTA for Tile is the headline itself. The ad also sets up an expectation for how affordable the product is and succinctly explains what it does:

Tile 19.95

Designlab sweetens the deal with some data about why the viewer should sign up:

Designlab

Find the right audience. When setting up the parameters for your Facebook ad, you have the option of narrowing down by location, age, gender, languages, and a whole host of other demographics that may be pertinent to your business (relationship status, work industry, field of study). Further refine this audience by choosing interests and behaviors.

Nasty Gal’s Facebook ad puts “brand crush” Jeffrey Campbell front and center in this campaign. Knowing that its fans love trendy shoes at affordable prices, Nasty Gal affiliates itself with the well-known brand:

Screen Shot 2014-04-16 at 9.09.19 PM

What has been your experience with running Facebook ads? Let us know in the comments!