It’s clear to us that more and more people are taking notice of Soldsie as the app for Facebook auctions, and we’re embracing it! Children’s boutique Southern Tots, fashion retailer Jenny Boston, and bling emporium Accessory Concierge all hold Facebook auctions with our app, and theirs is just a small sample of the success that our merchants see. Today, we want to salute these standout sellers, and let you in on best practices for selling on Facebook.
To bring you up to speed–the face of e-commerce is evolving to include the Facebook auction app Soldsie. The app allows sellers to post products right to their Facebook pages, and fans to buy just by commenting “Sold.” (Wondering what kinds of goodies crop up? Check out what’s selling on Facebook right now!)
Pro tip: We’ve seen that the most successful sales feature items with these three attributes: they’re limited in quantity, unique, and inexpensive. Shoppers should feel that they’re stumbling on a rare find at a good price!
Before Soldsie, which offers a comprehensive inventory management system, small businesses were confined to keeping track of items through spreadsheets. Order processing with Soldsie, however, is automatic: each step of fulfillment is tagged in the Soldsie dashboard, from pending payment to shipped. Also, since invoices are automatically triggered by Facebook comments, we save sellers the time and effort put into invoicing by hand.
Pro tip: Encourage your registered customers to get on stand-by for items that sell out. If they authorize prepayment for a product that’s “gone, baby, gone,” then they’ll be automatically charged when that item becomes available again.
Part of why both brick-and-mortar and online vendors find success on Facebook is because of the social network’s algorithm. The comment-to-buy effect is viral: when one person says “Sold,” that Facebook post gets shown on friends’ newsfeeds! Shopping on Facebook is fun for users (it’s always a thrill to snag the last trendsetter handbag), and it’s simple (customer information is stored after they register with Soldsie).
Pro tip: Keep your customers engaged with your page even when you’re not running a sale. The more a user interacts with your content, the more likely your posts will show up in his or her newsfeed in general.
We’re honored to be the go-to choice for women who are juggling other careers and raising a family. The founders of Accessory Concierge, for example, found incredible success, selling out of inventory during their very first Facebook sale, and becoming a million-dollar business within 16 months. Watch their segment on Fox News to see how they did it:
Are you running Facebook auctions? What have been your most successful strategies?