5 Fall-Forward Instagram Marketing Strategies For the Season

With the return of shorter days, changing leaves, and sweater weather, fall is changing the way customers shop—and what retailers have in stock. To announce the season’s new arrivals, e-commerce sellers are turning to Instagram, building buzz and driving up web sales. Get into the autumn spirit with the stellar examples of fall Instagram marketing below.

Comfy, Cozy, and Cuddly


Southern Charm Clothing rings in the fall sweater trend with a tunic-length number in an appealing—and season-appropriate—burgundy hue. A twist on an old classic, this piece features ties on the oversized sleeves.

Perfect in Plaid


Plaid is a perennially popular look—and for good reason, as the bold pattern goes well with everything. Dailylook urges followers to embrace the trend and click on the link in their bio to learn how to incorporate it in a layered look.

Back to School


💕⭐️Tap link in profile to shop the pic on @nylonshop

A post shared by Nylon Magazine (@nylonmag) on

The start of a new school year always calls for new digs. Nylon Magazine evokes the excitement and anticipation of going back to school with this mind-bending backpack.

The Closet Chameleon


Hands-down one of our favorite styles for Fall; tap this photo to shop the Ray Mule. #InMyFRYE

A post shared by The Frye Company (@thefryecompany) on

Mules are this year’s MVP: trendy, easy to wear, and seamless to transition. The Frye Company nominates the Ray Mule as the must-have fall style, showing it off with a chic, all-black ensemble.

Paired with a PSL


The perfect #fallmorning’s consist of #PSL’s and your fave booties. 🍂☕️ Link in bio.

A post shared by 2020AVE (@2020ave) on

Everybody knows that it’s not really fall until the Pumpkin Spice Latte—or the PSL—reappears. 2020AVE creates a picturesque autumn tableau with snakeskin booties, fall leaves, and the season’s favorite drink.

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