Blog

03/28/16

Best Niche Instagram Hashtags to Improve User Engagement

@rillyaditya

A couple weeks ago, Instagram announced that it would begin testing a new algorithm that would order posts according to what users wanted to see first. This change is in the vein of the current Facebook timeline, which also operates under an algorithm that rewards popular posts.

Brands who are nervous about visibility should invest in user engagement. One of the best ways to do that is through the strategic use of niche, influencer-generated hashtags. While a mega-popular hashtag (like #coffee) may boost your post, a more targeted hashtag (like #coffeeshots) will reach an engaged community that is more likely to appreciate and interact with your post.

To research which hashtags are most robust in your community, use services like Iconosquare or Instagram’s built-in hashtag suggestion tool. Below, we get you started with some of the most active niche Instagram hashtags in a bevy of fields.

Travel

@mikeseehagel

#liveauthentic #vanlife #welltravelled #campvibes #forgeyourownpath #withoutwalls #staywild #keepitwild #wanderfolk #letsgosomewhere #tinypeopleinbigplaces #passionpassport #greatnorthcollective #exploretocreate #rei1440project #modernoutdoorsman #explorenation #travelstoke #lifeofadventure #ourplanetdaily #nakedplanet #mytinyatlas

Fitness

@louiselangendoen

#fitfam #fitspo #strongnotskinny #yogi #yogini #onebreathatatime #yogaeverywhere #everydamnday #noexcuses #trainlikeanangel #justdoit #fitgirlcode #neversettle #girlswithmuscles #girlswholift #thesweatlife #heretocreate

Food & Drink

@sliceofpai

#onthetable #mycommontable #foodstyling #travelereats #eeeeeats #kitchenbowl #lifeandthyme #buzzfeast #eatforabs #cleaneats #plantbased #healthyfoodshare #forkyeah #f52grams #feedfeed #manmakecoffee #coffeeshots #coffeeshopcorners #foodandwine #huffposttaste #eattheworld #beautifulcuisines #cocktailhour #imbibe #imbibegram #draaaaanks

Fashion

@carriebradshawlied

#ootd #streetstyle #fashiondiaries #fashionblogger #aboutalook #personalstyle #dailylook #whatiwore #wiw #todayiamwearing #fromwhereistand #styleblogger #flatlay #everydaymadewell #mensstyle #mensfashion

Beauty

@courtelizz1

#beautyguru #wakeupandmakeup #dressyourface #shadowcouture #beautyblogger #beautyaddict #makeupaddict #makeupjunkie #makeupmafia #motd #mua #maccosmetics #macgirls #hudabeauty

Animals

@white_coffee_cat_

#petsofinstagram #petsagram #furbaby #weeklyfluff #dogsofinstagram #dogstagram #dogoftheday #dog_features #ruffpost #instapuppy #catstagram #caturday #meow #catlovers #catlife

Home

@alexandravrennes

#decor #homedecor #bedroomdecor #instahome #homestyle #homestyling #bohohome #uohome #mywestelm #habitandhome #junaglowstyle #apartmenttherapy #ilovemyinterior #interiorwarrior #interior4all #whiteliving #urbanjungle #urbanjunglebloggers #inredningsdesign

Does your brand fall into another vertical? Tell us the most effective hashtags you use in the comments below!