With the return of shorter days, changing leaves, and sweater weather, fall is changing the way customers shop—and what retailers have in stock. To announce the season’s new arrivals, e-commerce sellers are turning to Instagram, building buzz and driving up web sales. Get into the autumn spirit with the stellar examples of fall Instagram marketing below.
It’s no secret that the ballooning wedding industry—estimated to be $60 billion in the US—is largely driven by the digital world. Now that the internet has become an indispensable tool in researching, planning, and executing a wedding, wedding blogs have become the great facilitators of taste and inspiration. And with so much competition, the biggest players need […]
Like no generation previously, millennials are foregoing brick-and-mortar retailers for the ease of online shopping. It’s no surprise that they’ve moved beyond tricking out their wardrobes to outfitting their homes with up-to-the-minute interior accents that speak to their aesthetically explorative sensibilities. If you’re selling home furnishings on social media, this is no time to get left […]
Instagram leads the pack when it comes to social media engagement. TrackMaven, a marketing software company, reports that 12 out of 13 analyzed industries saw the highest engagement ratio on Instagram when compared to Facebook, Twitter, LinkedIn, and Pinterest (the outlier was the real estate industry, which gets the highest traction on LinkedIn). That’s great […]
Based in Sacramento, California, Bip & Bop offers classic handmade jewelry whose simple, elegant, and feminine designs make them ideal gifts—or treats for yourself. Founded in 2011 by Nicole M, a new mother to twin daughters, Bip & Bop now boasts over 48,000 Instagram followers who avidly shop the feed through Have2Have.it. We asked Nicole […]