Portland Boutique WM Goods Dazzles With a Shoppable Instagram

A visit to Portland, Oregon boutique WM Goods promises a delightful shopping experience in an airy space boasting high ceilings, wood floors, and ample natural light, but for those who can’t make the visit in person, there’s the next best thing—the business’s shoppable Instagram. Thanks to, admirers from afar can shop an elegantly curated social feed that […]


Soldsie’s 2016 Gift Guide: Shop Through Comments

It’s the day after Thanksgiving, and all you want to do after an evening of feasting with family and friends is make yourself a sandwich out of leftover turkey and cranberry sauce and crawl back into bed. This year, do yourself a favor and avoid the Black Friday crowds—remember, shopping social doesn’t require you to […]


Aisle Society’s Color-Changing Instagram Feed

A collective of over 30 wedding blogs worldwide, Aisle Society is a rich resource of wedding inspiration for couples who are planning to tie the knot. The website’s feed allows its nearly 90,000 Instagram followers to learn the story behind the image by linking posts to blog entries, shop products, and more. What makes […]


How Paddywax Candles Converts Instagram Likes Into Sales

Based in Nashville, Tennessee, Paddywax Candles is a purveyor of artisan hand-poured, fragrance-infused, soy wax blended candles. Their 17 collections cover a wide palette of styles and have been featured in stores like West Elm, Urban Outfitters, Whole Foods, Nordstrom, and Z Gallerie—just to name a few. Their Instagram account places the candles in beautiful tableaus that inspire […]


2020AVE Sells 234% More on Instagram Using

The seed for LA-based clothing boutique 2020AVE was planted while Brian Kim, store owner, was managing a family retail business. Customers from out of town bemoaned the fact that they didn’t have regular access to affordable clothes and constantly asked him if there was an online storefront. This prompted Brian to recognize the potential in […]