Today, several successful Soldsie businesses are seeing significant growth in their Facebook stores due to recent changes in their strategy–most importantly, they are spending money on Facebook ads.
One business, Jenny Boston, has been kind enough to share some things they’ve learned on their journey to success with Facebook ads.
About Jenny Boston
Jenny Boston has been using Soldsie’s comment selling product for over 3 years and is consistently one of our highest grossing stores – which makes their success even more incredible. It’s run by Kristin Maynard and Jenny DeMaria in Westborough, MA, right outside of Boston. The women focus on affordable, trendy women’s clothing in the $30 price range. Up until last month, they primarily sold on Facebook without spending any money on Facebook Ads, but once they did, sales boomed.
Note: Jenny Boston’s monthly sales over the past three years. See that spike? X axis removed out of respect to the Jenny Boston team.
How They’re Doing It
If you would like to dramatically increase sales, we suggest you try these things. First, consider transitioning to a pre-order model for an ad driven sales post. Second, start experimenting with boosting Facebook sales posts to a Lookalike audience. Finally, once you find a model that works, start to scale your advertising budget.