Meet These 4 Women Entrepreneurs Who Are Killing the Instagram Game

The term #GirlBoss was coined by Nasty Gal founder Sophia Amoruso when she published her book of the same title in 2014, but women have been taking the workplace by storm for decades. In 2016, there were more women leading S&P 500 companies than ever. We pay tribute to some of our favorite female business leaders on Instagram who are using the platform to build their brands, embrace their identities, and authentically connect with their followers.

Khristian A. Howell

Designer and author Khristian A. Howell (@khristianahowell) uses her powers of color and pattern to dare others to live fearlessly—fearlessly chic, that is. Her work has been featured in Elle Decor, HGTV Magazine, Real Simple, and on the TODAY show. From phone cases to paper goods to home decor, Howell’s designs are graphic, playful, and feminine. Her Instagram account showcases her work and also acts as a glimpse into her life as she hits the town or finds inspiration from a new texture. To connect her Instagram fans to her online shop, Howell uses

Cynthia Rowley

Shortly after moving from Chicago to New York City, fashion designer Cynthia Rowley (@cynthiarowley) staged a runway show in her apartment, inviting movie stars, fashion editors, and even Andy Warhol—and though they didn’t show up, Rowley’s whimsical, vibrant designs eventually made her a leading name. She has written five bestselling books and made numerous TV appearances. Her Instagram feed documents her life as a designer, art enthusiast, and mom, with rendering it ready-to-shop.

Lisa “Lele” Sadoughi

With a background in advertising, fine art, and fashion, jewelry designer Lele Sadoughi (@lele_sadoughi) designed custom private-label pieces for Neiman Marcus, Anthropologie, Banana Republic, and Club Monaco before launching J.Crew’s jewelry division in 2005. She developed the venture into a $40 million business as its first jewelry design director before launching her own eponymous collection. Sadoughi is known for modern lines, feminine detailing, and contrasting colors and details. Her Instagram feed is sprinkled with her creative work as well as sneak peeks of her home life, while her takes shoppers straight to the source.

Sophie Uliano

The author of New York Times bestselling book Gorgeously Green and three other titles, Sophie Uliano (@sophieuliano) is a healthy living guru. A certified nutritionist and yoga teacher with an educational background in clinical nutrition, homeopathy, and aromatherapy, Uliano has made many TV appearances—and is the resident green living expert on Hallmark’s Home & Family. Uliano’s Instagram feed is full of product recommendations, recipes, and scenes from her daily life. She connects it all back to her various online channels through

Who are your favorite entrepreneurs and idols on Instagram? Call them out in the comments!