How to Optimize Your Instagram Bio

Your Instagram bio is front row, center for profile visitors. It is your chance to capture the attention of users who are unfamiliar with your brand, highlight news, and drive traffic to your website.

Keep this in mind as you set up or update your Instagram profile. Here are our tips for the most effective bio!

Choose a Profile Picture

Choose a profile picture that clearly identifies your brand, like a business logo.

Provide a Brief Description

Write something that will get the user on board with you, what you’re posting, and ultimately, what your brand is all about. Be sure to express your brand’s voice and personality. Choose your words carefully–you only get 150 characters. (Emojis go a long way in Instagram bios for this reason.)

Include a Call-To-Action (CTA)

Want users who look at your Instagram profile to do something like visit your website or YouTube channel? Use a call to action.

Use words like “click here to visit our website” or “contact us here to learn more.”

Add a Link

The only place where you can put a clickable link on Instagram is in your profile below your bio description.

If you’re going to see any success with Instagram, it’s important to use this link effectively. The good news is that you can change this URL as often as you like. Send users to your website, YouTube page, or anywhere else.

How to optimize your Instagram bio

Take a look at the above screenshot of Birchbox’s Instagram profile. You can see that they use all the elements of a great bio which allows them to effectively sell on Instagram.

  • Profile Picture: Birchbox uses their logo, which is easily identifiable for those that know the brand.
  • Description: The smartest way to shop for beauty. It’s short but lets users know what Birchbox is about.
  • CTAs: Tag your photos with #Birchbox.
    Shop our feed:

Notice that Birchbox provides the link to their feed.

As we mentioned above, the only place that you can place a clickable link is in your profile. Many brands will provide a general website address. However, if you want to make the most of turning your followings into paying customers, it’s important to create a direct path from Instagram to the specific products and content that your users want–and that’s where comes in.

Making Instagram shoppable with

Birchbox’s feed. Each image can be clicked; followers are directed to the appropriate page. creates shoppable images out of your Instagram feed. Your followers are directed to a page that has the same look and feel as your Instagram page–they can then click on the images to jump to the specific product checkout page(s), blog post(s), YouTube video(s), etc. that you have linked to.

An additional benefit of utilizing is that you can ask followers to subscribe to your email list which allows you to increase the value of each customer with down-sells, up-sells, and cross-sells!

For a free 30-day trial of sign up here!