8 Surefire Ways to Increase Instagram Engagement

Instagram leads the pack when it comes to social media engagement. TrackMaven, a marketing software company, reports that 12 out of 13 analyzed industries saw the highest engagement ratio on Instagram when compared to Facebook, Twitter, LinkedIn, and Pinterest (the outlier was the real estate industry, which gets the highest traction on LinkedIn).

That’s great news for most brands—it means that with consumers already primed to engage on the ‘Gram, a few well-placed strategies and initiatives can go a long way in terms of drumming up likes, comments, follows, and click-throughs. Here are the top ways to drum up meaningful engagement. (more…)


Twitter Offers Inventive Promotional Plan, Facebook Has a Bunch of New Things Happening, and @shoesofnyc Walks Into

From Soldsie

Learn about using Facebook videos to better sell your products! Soldsie Blog.

From the Networks

Twitter tests a promotion program that allows users to pay a flat fee of $99 to have their account and tweets automatically promoted every month. Social Media Today.

Facebook now allows you to share your Stories publicly if you allow public followers. TechCrunch.

Facebook buys Ozlo, a small AI startup, signaling a better visual assistant in the future. Business Insider.

Facebook is reportedly working on a video chat device with a laptop-sized touchscreen. Bloomberg.

From Everyone Else

Pinterest positions itself as a search company by placing the feature front and center. Business Insider.

Shopify crosses the 500,000 merchants mark according to the company’s fiscal Q2 2017 report. TechCrunch.

VSCO, a popular photo editing app for photographers and Instagrammers, moves into the video editing category with a new tool that supports all iOS video formats. TechCrunch.

Featured Store

You may know Humans of New York, but have you seen @shoesofnyc? Like the popular blog, SO/NYC—co-founded by blogger and @lulufrost marketing director Lexi Cross—pairs photos of outstanding footwear found on the streets of New York alongside quotes from the owners. The result is a captivating portrait of the city’s diversity and what shoes signify about us. Best of all, the feed is shoppable through, so you won’t be left hanging if you spy the shoes of your dreams.

This issue was curated by Patrick Gartner from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

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If you have anything to submit or would like to be featured please email us at


How to Sell Your Products With Facebook Videos

Selling your products with the help of a social media platform like Facebook can really help to drive revenue. An incredible 1.28 billion people log in to Facebook every day. That’s a lot of prospective customers you can market and sell your products to.

The explosion in popularity of video content is also well documented. In fact, 500 million people are watching Facebook videos every day. Videos offer easily consumed content that can really engage your potential customers and start them on a journey towards a sale.

So Facebook videos are important. But how to go about creating them? You can create your own videos using nothing more than a smartphone or, if you’re not confident of your video making credentials, recruit a professional to do it for you. Bear in mind that social media users are primarily on social media to communicate rather than be advertised to, so a less polished, sales-y video might not be the end of the world.

However you choose to develop your video content, here are some top tips to consider along the way: (more…)


Soldsie Digest – Get w/ the (Algo)rithm, Facebook Gets GIF-y Widdit, and Amazon Trials “Anytime” Anyplace

From Soldsie

Rithm Nation: Didn’t catch our Facebook Live on the ins-and-outs of the platform’s algorithm? Check out the archived stream hosted by team member Patrick Gartner here! Soldsie Blog

From the Networks

Facebook says “cheese”. The social media giant’s camera feature adds GIF capability for select test group of iOS users. Fortune

Instagram rings registers. The image-sharing social media pioneer’s ecom future appears bright. Forbes takes a look at how features like “Stories” are changing the game of selling via social. Forbes

Twitter tweaks. The short-from social media platform modifies its design in an attempt to appeal to a fresh audience. TechCrunch

From Everyone Else

Amazon “Anytime” anyplace. The ecom powerhouse may be quietly developing a new messaging app called “Anytime” poised to centralize the various text, voice, and video ways we communicate digitally. TechCrunch

Google back-back-back’s it up. The digital omni-brand releases a dynamic new archiving service aimed at making backing up your data a cinch. CNBC

Netflix nabs noms. The streaming powerhouse garners a record number of Emmy nominations causing the film and television industries to take note in the process. engagdet

Featured Store

@chipandchiseljewelry creates uniquely beautiful jewelry perfect for commemorating those special moments shared between family and loved ones. They’ve upped the ante by making those pieces customizable with stamped initials and/or sayings, allowing you to render your gift truly one of a kind. Their styles are at once refreshingly contemporary and inarguably classic; showcased within the brand’s Instagram feed, they supply endless ideas for gifting those near and dear to you. See a piece that speaks to you? Via a click you can purchase it, as the Chip and Chisel team are using to make their IG page shoppable!

This issue was curated by Kibwe Chase-Marshall from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at


Bip & Bop Sells Handmade Jewelry on Instagram With

Based in Sacramento, California, Bip & Bop offers classic handmade jewelry whose simple, elegant, and feminine designs make them ideal gifts—or treats for yourself. Founded in 2011 by Nicole M, a new mother to twin daughters, Bip & Bop now boasts over 48,000 Instagram followers who avidly shop the feed through

We asked Nicole about how her online boutique takes advantage of to amp up sales on Instagram, and how the platform helps her get smarter about what her customers want. Find the Q&A below!