Blog

06/12/17

10 Tools to Develop a Successful E-commerce Business

The e-commerce industry is pretty popular nowadays, as 51% of US citizens prefer to shop online. According to the same case study performed by BigCommerce, the e-commerce industry is growing by 23% year after year. The online orders keep increasing and don’t show any signs of stopping soon.

Of course, not every entrepreneur or small businessmen will reach stratospheric success. Still, that doesn’t mean that you can’t build an e-commerce empire and start making millions of dollars each year. There are plenty of successful e-commerce platforms examples to take some inspiration from.

If you’re in the e-commerce industry and you’re looking to improve your performance, here are two guidelines you should take into account:

  1. You need to have an excellent marketing strategy
  2. You need to leverage excellent digital marketing tools in order to improve your efficiency

The first guideline is something that every entrepreneur needs to think of when starting a business. The second one—well, even though it’s a powerful guideline, many marketers tend to ignore it.

Business tools are meant to automate and simplify our daily tasks. If we’re ignorant and stubborn, we’ll never improve our efficiency and productivity. The best way to create more results is to organize your time and activities properly.

During today’s post, we’re going to take a quick peek at some of the most important tools that successful e-commerce marketers use in order to improve their platforms: (more…)

06/08/17

Content Strategies for Social, Facebook Live Gets Closed Captioning, @teleflora Blossoms on Have2Have.it

From Soldsie

Soldsie looks at the data. What is selling best on Social Media right now! Soldsie Blog.

Do you have a Content Strategy? Here at the 3 key stages to developing one. Soldsie Blog .

From the Networks

Facebook now has closed captioning for Live which will now open up the market to the hearing impaired. VentureBeat.

Twitter is the best platform for world leaders. Marketing Dive.

Snapchat is now easier to record with Apple’s latest update. Mashable.

From Everyone Else

Forbes created a list of 6 ways to build your brand’s audience. Forbes.

Apple wants iMessage to be your customer service app. Engadget.

Featured Store

With @teleflora, you can order flowers online to be delivered the very same day. Teleflora works with local florists throughout the US and Canada who hand-arrange each bouquet in a vase, supporting local businesses while ensuring personalized care. Whether it be blooms for someone’s birthday, a romantic Valentine’s Day gesture, or a party centerpiece, Telefora offers a huge variety of bouquets. The company’s Instagram feed is a stream of stunning arrangements and a source of inspiration for its 45.4K followers, who can order directly with a couple clicks thanks to Have2Have.it.

This issue was curated by Patrick Gartner from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at hello@soldsie.com

06/03/17

Soldsie Digest – IG Goes Over the Rainbow for Pride and 3 Trends to Sell Now on Social!

From Soldsie

The Here and Now: The data doesn’t lie: these are the trends you should be selling on social this summer! Soldsie Blog

3’s Company: we show you how to develop a foolproof, triple-threat content strategy. Soldsie Blog

From the Networks

Facebook’s album release. The social media giant now allows albums to contain content beyond pics. Mashable

Instagram’s over the rainbow. The image-sharing social media pioneer releases LGTBQ sticker set just in time for Pride month. TechCrunch

Twitter decides on DMs. The short-from social media platform now filters DMs from those you don’t  know. THE VERGE

From Everyone Else

Soundcloud thinks inside the “Box”. The digital music streaming service inks deal with XBox, beating out key competitors. engadget

Stripe adds up. The digital funds transfer service adds Sigma analytics integration, allowing for more sophisticated user insights. TechWorld

Paul Smith lines up. The designer’s Melrose flagship adds multicolored stripe motif to Insta-famous pink wall for Pride month. Fashionista

Featured Store

@bowandarrownyc is your goto for richly heritaged south-western jewelry and accessories. Sourced directly from the tribespeople to whom this aesthetic is authentic, the assortments turquoise cuffs, sterling silver earrings, and coral accented amulets speak to ages-old, craft traditions. The brand’s Instagram feed highlights how these pieces can be juxtaposed with contemporary looks for a stimulating contrast, and you can easily shop those pieces you like most: Have2have.it makes items easy to purchase via a simple click!

This issue was curated by Kibwe Chase-Marshall from the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at hello@soldsie.com

06/02/17

The Data’s In: What to Sell on Social Now!

Summer is officially upon us and and with it the shopping frenzy to cop the perfect patio ensemble or 4th of July outfit. Trust Have2Have.it merchant @Sheinofficial to be right in step with three of the season’s (data verified) hottest trends. That’s right, the folks over at Fashionista.com have compiled the stats regarding what shoppers are searching for most right now. If you you are selling apparel online via social DO NOT miss out on riding the tide of these trend waves…
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05/26/17

The 3 Key Stages to Developing a Rockin’ Content Strategy

Often used interchangeably, content strategy and content marketing are two methods for drumming up more awareness for your business. Content marketing specifically drives customers to action, while content strategy builds a relationship between your brand and the market you’d like to sell to in the future. With content strategy, your audience can be much broader than your customers and prospects–and may not include them at all.

For your content strategy to be effective, it needs to align with your brand and your goals.  And if you want your target audience to pay attention, then you need to stop creating content that doesn’t reinforce your brand’s message. Here are three key areas to consider when developing your content strategy:

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