Facebook is still the top dog when it comes to social media marketing. With 1.39 billion active monthly users ready and willing to share anything that comes across their feed, Facebook is a marketer’s dream come true. Never before has it been so easy to build an audience for your brand and interact with customers.
But it’s not always that simple. Even if you’re sharing content that connects with your audience, it can be difficult to turn those fans into paying customers. All the “likes” and comments in the world won’t help keep the lights on. At the end of the day, the goal of Facebook marketing is the same as any other form of marketing: to increase sales.
If you’re having a difficult time turning fans into customers, it may be time to evaluate the type of content you share with your fans. It’s possible that you could be self-promoting too much and causing fans to tune you out. It could be that you’re sharing content that gets likes and comments, but has nothing to do with your brand. It could be any number of things, but what is clear is that the content you’re sharing isn’t conducive to making sales.
If that sounds like you, it’s okay. Turning Facebook fans into paying customers isn’t a far-fetched goal, and below you’ll find five strategies that will help turn fans into customers.