Facebook Marketing Strategies to Increase Sales

Facebook is still the top dog when it comes to social media marketing. With 1.39 billion active monthly users ready and willing to share anything that comes across their feed, Facebook is a marketer’s dream come true. Never before has it been so easy to build an audience for your brand and interact with customers.

But it’s not always that simple. Even if you’re sharing content that connects with your audience, it can be difficult to turn those fans into paying customers. All the “likes” and comments in the world won’t help keep the lights on. At the end of the day, the goal of Facebook marketing is the same as any other form of marketing: to increase sales.

If you’re having a difficult time turning fans into customers, it may be time to evaluate the type of content you share with your fans. It’s possible that you could be self-promoting too much and causing fans to tune you out. It could be that you’re sharing content that gets likes and comments, but has nothing to do with your brand. It could be any number of things, but what is clear is that the content you’re sharing isn’t conducive to making sales.

If that sounds like you, it’s okay. Turning Facebook fans into paying customers isn’t a far-fetched goal, and below you’ll find five strategies that will help turn fans into customers.



Soldsie Digest – Register for Our Joint Webinar, Meerkat Hashtags, and Snapchat Reaches 4 Billion Daily Views

From Soldsie

We’re excited to announce our upcoming joint webinar with Twenty20: Unlock Instagram as Your Best Marketing Channel.  Our teams will be going over strategies on how brands can grow and monetize their Instagram accounts. Join us on Wednesday September 23, 2015 at 10AM PST. Register now to secure your seat!

From the Networks

Meerkat just released hashtags! Medium.

From Everyone Else

Facebook Groups. A number of comment sellers have told us they are testing Facebook groups for selling. Here are some great tips on other ways to use Facebook Groups. Social Business Today

Linkedin Messenger.  Here is some insight on where Linkedin messenger may be going. Business 2 Community.

Snapchat Video. Views are not created equal on Facebook, Snapchat, and Youtube in terms of the number of seconds needed to be counted as a view.  Snapchat, however, just crossed 4 billion video views daily which will attract advertisers no matter how you measure it. Variety.

Featured Store

This week we are excited to feature Jenny Boston. Jenny Boston was started in 2004 by Jenny DeMaria and Kristen Maynard in Westborough, Massachusetts. They sell through five brick and mortar locations, their website, and comment selling on Facebook and Instagram. Jenny Boston sells contemporary women’s fashion focused on clothing and accessories at great price points!

Jenny Boston is a big advocate and user of Facebook ads to drive social commerce.  In the coming days, we will be sharing some of the strategies they’ve used with Facebook ads to drive sales.  You can see their Facebook page here and their Instagram page here!

This issue was curated by Chris Bennett and the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here.

If you have anything to submit or would like to be featured please email us at [email protected].


Soldsie Weekly Digest – 🏈 Troy Polamalu Influencer Sale, #InstaFashionWeek, and WhatsApp Exceeds 900M Users

Soldsie News

Accessory and clothing brands–heads up! On September 8th we’re launching #InstaFashionWeek––from Tuesday to Sunday, we’ll highlight the hottest Instagram fashion and ask Instagram fashionistas to do the same. We invite you to get a jump start on the competition and send us your best fashion photos ASAP via direct message to our account.

From Social Networks

Tumblr has finally redesigned their reblog captions so now they are decipherable. Tumblr Blog.

WhatsApp now has 900 million users! Facebook Post.

Instagram direct messages now have threaded comments. Instagram Blog.

From Everyone Else

Instagram. Here is a great infographic about how the biggest brands are using Instagram. Kissmetrics.

WhatsApp and Facebook Messenger Monetization. Facebook is using Facebook Messenger as a testbed for monetization efforts for WhatsApp. The Information.

New Facebook Ad Unit. Facebook is testing a new type of “Immersive” mobile ad unit. Social Media Today.

Social Networks Market Share. Facebook and YouTube make up ~65% of the social network market share. See where your favorite networks rank on this list of social networks by market share. Dreamgrow.

Snapchat Followers. Here is a great guide from a major Snapchat Influencer on best practices to build your Snapchat following. Medium.

Featured Store

This week, with football season right around the corner, we are excited to feature a Total Sports Enterprise Influencer campaign with former Pittsburgh Steeler star Troy Polamalu.  The TSE team partners with athletes like Troy to promote their products. Their Influencer sales generate a lot of revenue and are very successful!  TSE is using our comment selling product to run them.

Troy’s Influencer campaign is currently live and you see the campaign currently running here on Facebook and here on Instagram.

You can learn more about the Influencer program here on our pricing page.  If you are already using our comment selling product, you can learn how to run one here on this page.


This issue was curated by Chris Bennett and the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here.

If you have anything to submit or would like to be featured please email us at [email protected]


5 Ways to Promote Your Business with GIFs


Coca-Cola’s Brazilian brand Kuat is among the first brands to post GIFs on Facebook.

Recently, Facebook announced that it would allow some brands to post animated GIFs in the News Feed. While it isn’t certain that this will become widely available for all Pages, the resurgence of GIFs in online media cannot be denied.

Popularized by Tumblr and embraced by millennials, GIFs have evolved from the pixelated files of the early aughts into currency for web humor and, in some cases, animated art.

Brands who are looking to communicate in a fresh, engaging way would do well to introduce GIFs to the content calendar. Here are some tips for successful GIF-fing! (more…)


Soldsie Digest – in the Magento Connect Store and on Instagram, LinkedIn and Twitter Photo and Video Updates

Soldsie News

Magento Connect App Store. Have2Have.It is now in the Magento Connect App Store!  If you are on the Magento platform, visit the Have2Have.It page to learn more about the product and read reviews from current Have2Have.It customers on the Magento platform.

Follow Us on Instagram. We just created a Have2Have.It Instagram account that you can follow here! Follow us to see regrams from Have2Have.It companies and to keep up with the latest Have2Have.It features!

From the Networks

Twitter is testing new tools to edit images and video before posting. Taylor Swift really likes the idea! TechCrunch.

Facebook may be testing away messages for Facebook Pages. Have you seen the tests on your Facebook pages? Social Times.

Google+ users can now curate feeds on iOS, filling them with images and conversations specific to their interests. Google+ Post.

LinkedIn is getting hip and adding GIFs, emojis, and stickers! TechCrunch.

From Everyone Else

Social Video. Facebook or Youtube? Vine or Instagram? This article gets into how to decide which platform is best for your business. Business 2 Community.

Featured Store

Today we are excited to tell you all about Sundae Muse, an international fashion e-commerce business based in Australia! Sundae Muse is made up of a team of fashionistas who strive to bring you the latest catwalk inspirations and offer a mix of fashion-forward and chic wardrobe essentials.  

Sundae Muse is an avid user of Have2Have.It which shorten’s the path their 12,000 followers have to take to get to their products on their website from Instagram to product web pages. You can see their Instagram page here and their page here.


This issue was curated by Chris Bennett and the team at Soldsie. Learn more about our social commerce tools on Soldsie.

Already a Soldsie user? Sign in here

If you have anything to submit or would like to be featured please email us at [email protected]