With the advent of social commerce, Facebook and Instagram are no longer just bullhorns for brands, but online storefronts that fans can shop. To build buzz around your Facebook and Instagram sales, we recommend sprinkling your scheduled posts with sneak peeks of what you have in store.
Show off a popular item.
This customer fave is restocked and up tomorrow night at 8 pm CST.
The Ikat Elephant Boutique sold out of its popular embroidered tunic, but turned lemons into lemonade by making it an opportunity to promote its Facebook sale. The post also works by the scarcity principle, which tells us that limited quantity makes an item seem more desirable and valuable.
Direct fans to web content.
Nail polish mavens Life Love Polish made clever use of Have2Have.it to direct fans from its Instagram to its website. The Instagram clip encourages fans to click on the link in Live Love Polish’s bio in order to find the full video. With Have2Have.it, fans jump seamlessly from social media to web content.
Offer a preview of an upcoming sale.
NEW ARRIVALS TONIGHT! Everyday Style you can wear all summer long! See you at 8pm CST!
This photo collage by Townhouse Boutique not only gears up for an upcoming sale, but it also gives potential customers an idea of the shop’s aesthetic. Customers who like and share the post will float it to their friends’ News Feeds. Create your own collages with apps like Pic Stitch!
Get a detail shot.
SNEAK PEEK since many of you have asked about the release of our Christmas/Holiday items! We do not have a release date yet!
Christmas is still months away, but Ricrac and Ruffles Children’s Boutique knows that it’s never too early to start preparing. This glimpse of festive bows, polka dots, stripes, and lace gets customers dreaming of merchandise so that when the time comes, they’ll be ready to snap it up!
Have a Pre-Order Sale.
My Favorite Baseball Tee/Tunic in Burgundy-Pre-Sale-Small & Mediums Only Left!This is a perfect top for Fall! Great…
Jenny Boston eschews the waiting period and allows fans to pre-order the most sought-after fall styles. Fans who are viewing the post on mobile can indulge in an impulse buy, and those who miss out on the initial sale will be waiting to order when it becomes available!
Ready to start making sales on Facebook and Instagram? Start your 14-day free trial of Soldsie here!