Case Study

Damsel in this Dress

“I feel like Etsy is the old boyfriend. And then you get like married to this great guy (Soldsie), and you’re like, seriously, I ever loved that boyfriend? ”
Michelle Thorstrom, Damsel in this Dress


Michelle Thorstrom, founder of Damsel in this Dress, has been building and selling corsets for over 10 years. The corsets range from Renaissance to Pirate to Victorian.

Within three months of working with Soldsie, Damsel in this Dress generated over $100,000 in sales. 

Five offshoot Facebook groups have popped up surrounding Damsel in this Dress’s corsets and products.

Like what you’re reading? Learn more in the Damsel in this Dress Case Study.

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