Case Study

Jenny Boston

“We've grown our fan count by 2000%, increased sales to over $10K a week in sales on Facebook, and my in store sales are up 100% since I started selling through comments using Soldsie.”
Jennifer DeMaria, Jenny Boston


In 2008, Jennifer DeMaria and Kristen Maynard opened the first Jenny Boston boutique and grew it into a well-established brand in the Greater Boston and Connecticut areas, opening six locations in four years.

When it was time to bring the brand online in 2012, DeMaria discovered Soldsie as a fun, creative way to drive traffic to the store as well as reach customers outside of New England.

The store’s Wednesday night Facebook auctions have become so popular that Jenny Boston now employs a fulfillment team and rents a warehouse to keep up with customer demand.

Want to know more? Read the full Soldsie Spotlight on our blog!

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