Instagram’s new app, Hyperlapse, has got the whole social media community abuzz. Now available for iOS devices, Hyperlapse enables users to create cinematic timelapse videos using just the camera and microphone on their phones.
The app’s stabilizing technology makes it possible for professionals and amateurs alike to create amazing videos. With so much possible, we came up with a few ideas for brands to try:
Get the team involved. Shine the spotlight on the people who make your company go! Film the beehive of activity at your company headquarters, rally your crew for an impromptu dance party, or organize bodies to spell out a message on the lawn.
Give a tour. Film a walkthrough of your event space or warehouse. The San Francisco Giants takes fans on a tour through AT&T Park:
Model your product. What’s the ideal situation for your product? Make it happen in hyper-speed, whether it be a quick strut down the catwalk or a quickly disappearing cooler of beer.
Share a recipe or DIY project. Run through the steps of a new nail art design, or share an interior decorating trick. Construct a fruit shish-kabob and then devour it as gleefully as Jimmy Fallon downs this cake:
Take a journey. Show off the city your company is based in by filming a bike commute, or shooting scenery from a bus window. Or, if you’re an active company, take your phone on a jog through the woods.
Go behind the scenes. Shoot videos of everything that goes into making your product or service so unique. JetBlue created a Hyperlapse of what it’s like to get a plane ready for lift-off:
Make your office pet a star. If there’s one thing fans love, it’s getting a glimpse of the resident cat or dog. Film the office pet’s antics while the rest of the team is hard at work—you’re guaranteed to get adorable results.
Shoot a little skit. Much like Vine, Hyperlapse has the potential to tell a story. Naked Juice’s mini advertisement features suited-up workers milling behind a pair of bare, liberated legs:
Is your brand on Hyperlapse yet? Share what you’ve posted!