Blog

09/18/14

15 Best Ways to Find the Top Influencers on Social Media

Hines Ward - Social Influencer Example

You could have the most innovative product of the year, but it doesn’t mean anything unless people know about it. According to a study performed by Forrester Research, 6.2% of web users are responsible for 80% of influence in social media. Learn the 15 best ways to find these influential people who can expand your audience and inspire them to take action.

  1. Klout: a tool used to determine a person’s influence score. If you are trying to connect with a powerful influencer, Klout can help you search for the most influential people by topic or keyword, then compare the number of shares, views, followers, etc. attributed to the highest influencers.
  1. Kred: a tool similar to that of Klout in that it provides a person’s influence score, but it also provides information about the person’s likelihood to share others’ posts or content.
  1. Peer Index: A tool that focuses more on the people than particular messages. They think above and beyond twitter counts, but strive to help you find people to drive your audience to act.
  1. TweetReports: If you are trying to find influence at a broad level and have a lot of content to generate and spread, tweet reports are a great tool. You can set up keywords, hashtags, and brand message alerts to be sent to you in an easy-to-read report. One cool feature of the report is the “Sentiment Analysis” chart, which shows you positive, neutral, and negative tweets about a chosen subject.
  1. Littlebird: Allows you to see who is participating in trending topics. A feature that makes this application stand out, is its ability to track activity among topics to determine when something is increasing in popularity or fizzling out.
  1. Twtrland: Similar to that of Klout and Kred, it lets you find influencers based on topic and keywords and ranks them based on amplification, reach, and relevance.
  1. Social Crawlytics: This tool allows you to not only find the influencers based on the standard search features, but also allows you to view their most shared content so you can get a better idea of what they’re more likely to spread.
  1. Data Sift, Gnip: These tools are great additions to Social Crawlytics to further analyze data and sort it in ways that allow you to get specific information about what users are sharing, how often others are responding, etc.
  1. Cision Index – Instead of focusing on twitter or other social networks, Cision Index focuses on blogs and blog viewership. You can search blogs by category and find the most popular and influential bloggers to connect with.
  1. Followerwonk – Helps you engage influencers by delving deep into Twitter analytics and providing you with easy-to-understand data such as who your followers are, when they tweet, and what keywords are being used. You can also use it to search for the most influential tweeters of certain words or phrases.
  1. Circle Count: Similar to Followerwonk for Twitter, Circle Count is a tool used for Google+ users to search the most viewed and followed profiles on a certain topic, as well as most popular posts of the day. You can use the tool to find additional information about a person, such as links to their profiles on other social networks, their profile rank, a history graph of the number of followers they’ve had over time, and average activity.
  1. Influencers Program: With only about 300 influencers, the LinkedIn Influencers Program utilizes these key people in a different way. In this program, the top influencers are identified and labeled as such so that people seek them out to glean information from them. You can search all of the influencers or search by topic. One of the neat things about this tool, is that you can easily see who is connecting and engaging with the influencers. These are likely people who will be interested in your content as well.
  1. eCairn: This tool includes a bit of everything, it provides search functions and analytics for an array of social networking sites, it also allows you to create your own “tribe” of influencers.
  1. Traackr: More than just a search tool or analytics tool, Traakr also lets you manage your influencers in one location with updates of what each has shared or been interested in lately.
  1. Appinions: A very prestigious tool used to help develop reports for Forbes Magazine, such as “The 50 Most Influential CMOs in the World,” Appinions focuses on the science of driving conversation and understanding the art at a level higher than re-tweets, shares, and likes.